Brand Ambassador

Description

Blue Cardinal is hiring a Brand Ambassador!

This is a great opportunity for someone who loves being out in the community, building relationships, and representing a strong, people-first brand.

The Brand Ambassador is responsible for representing and communicating Blue Cardinal’s mission and core values both in the community and internally with our team. This role focuses on building meaningful relationships within the local market, increasing brand awareness, and serving as a positive, visible presence for Blue Cardinal.

The Brand Ambassador will take a hands-on, boots-on-the-ground approach to community engagement while also supporting team member retention and recruiting efforts through thoughtful outreach and best practices. This role plays a key part in connecting people to the Blue Cardinal brand—both customers and future team members.

Requirements

Community Engagement & Brand Representation:

• Build and maintain positive relationships with customers, potential customers, and industry professionals.
• Act as the influencer (face and voice) of the brand in designated markets.
• Organize and participate in events to enhance brand awareness, community engagement, and reputation, driving lead generation opportunities.
• Introduce and manage the Mascot’s presence in the community to align with the brand image (where applicable).
• Nurture meaningful relationships with key community groups and organizations.
• Maintain corporate social responsibility through outreach programs, event coordination, and volunteer initiatives.

Social Media & Digital Communication:

• Implement social media and communication campaigns in alignment with marketing and growth strategies.
• Develop and manage engaging content (text, images, and video) for social media platforms, Google Business Profiles, and other local listings, including BBB and Yelp. Monitor and respond to comments, reviews, and customer queries in a timely manner.
• Track and report on online feedback and reviews, providing internal insights on community perception. Stay up to date with digital technology trends and work with BCG digital partners to enhance online engagement.

Marketing & Public Relations:

•  Coordinate with Marketing and Communications teams to ensure consistent branding.
• Maintain positive press relations and communicate company news in a favorable light.
•  Develop and execute public relations strategies to promote the organization's mission. Advise leadership on public perception and recommend actions to address concerns.
• Communicate effectively with internal and external audiences to enhance the organization’s image and drive leads and recruitment.

Recruitment, Talent Outreach, and Employee Engagement:

• Represent the company at job fairs, trade schools, and community events to attract talent.
•  Develop relationships with local schools, training programs, and industry organizations to build a recruitment pipeline.
• Promote the company’s culture, values, and career opportunities through various outreach efforts.
• Collaborate with HR and leadership to identify staffing needs and recruitment goals.
•  Assist in creating and distributing recruitment marketing materials.
•  Engage with potential candidates online and in-person to generate interest in career opportunities.
•  Plan and execute employee appreciation and engagement events aligned with company standards.
• Collaboration & Cross-Departmental Coordination
•  Liaise with Marketing, Development, and Sales departments to stay informed about new products and features.
•  Assist members of the Leadership team in achieving departmental and company goals.
• Support volunteer coordination and community outreach initiatives.

Administrative & Reporting Responsibilities:

• Participate in company-sponsored training, safety policies, and procedures.
•  Oversee basic office supply management, ensuring essential items such as paper, printer ink, and toiletries are stocked and available at the local branch. Coordinate restocking as needed to maintain a well-functioning workspace.
•  Maintain compliance with driving and criminal background requirements for home service companies.
• Support the Customer Experience team as needed with membership sales and customer service efforts to enhance overall satisfaction and engagement.
• Produce and manage monthly reporting for social media, budgets, reviews, and reputation to Brand Ambassador Lead and GM’s.
•  Manage and report on community marketing and employee engagement budgets.

Knowledge, Skills, and Abilities:

• Education & Experience: Bachelor’s degree or equivalent experience in public relations, corporate communications, journalism, marketing, fundraising, volunteer work, or a related field preferred.
• Technical Skills: Proficiency in Microsoft and Google Suite (Docs, Sheets, Slides) and other company-related software.
• Soft Skills: Strong multitasking ability, attention to detail, professionalism, negotiation skills, and passion for community service.

Other Requirements: Valid driver’s license with a clean driving and criminal record per state laws and company insurance policies.

Work Schedule and Availability:

Flexibility to work outside of standard business hours, including evenings and weekends, as required for events, community engagement, and other business needs.

Working Conditions:

Generally spends the majority of the time attending community events, meetings, and making public appearances. Job requires frequent driving.

Physical Requirements:

Ability to lift 5-50 pounds. Job works indoors and outdoors, and is somewhat physically demanding, requiring standing for extended periods of time, lifting heavy objects on an occasional basis, and working with challenging clients/community members.

Salary:

$45,000-$50,000