Growth Lead- Influencer and Affiliate Channels

We are looking for a **creative Content Strategist** to lead our influencer and content marketing. We are looking for someone who can shape our influencer strategy, drive brand partnerships, and oversee content creation with a focus on delivering measurable results. The ideal candidate should have an understanding of digital marketing dynamics, the ability to analyse performance, and expertise in developing long-term, impactful partnerships with influencers and creators. **Key Responsibilities:** -Develop and execute a robust influencer marketing strategy that aligns with the brand’s overall marketing objectives. -Identify and build relationships with influencers that can create long-term value for the brand. -Strategically onboard and manage a network of diverse content creators across platforms, aligning them with brand goals. -Collaborate with the marketing team to develop and launch campaigns that drive brand awareness and user acquisition. -Work closely with designers, video producers, and other creatives to develop engaging content that can be used across multiple platforms. -Monitor the performance of content and influencer campaigns. Use data to optimise strategies and report on results to the team. -Comfortable stepping in front of the camera for ad-hoc content shoots, as needed. **Qualifications:** -2-4 years of strategic experience in influencer marketing, content strategy -Proven ability to develop and implement data-driven strategies that enhance content performance. -Strong understanding of social media platforms, trends, and influencer ecosystems. -Excellent analytical skills with a focus on interpreting data to drive decisions. -Confident on-camera presence and excellent communication skills. **Preferred Skills:** -Previous experience in fashion, beauty, or lifestyle industries. -Strong creative direction and styling capabilities. **Who we are:** -Led by the OG BlissQueen, Minu Margeret (https://in.linkedin.com/in/minu-margeret-2a414057) -India is the world’s fastest growing activewear market with the women’s segment contributing to a majority of the growth. We are aiming to capture that white space in India. We are a bunch of young, dynamic, creative and innovative people who want to get things done and get them done right! Come say hi! https://blissclub.com/

Led by the OG BlissQueen, Minu Margeret (https://in.linkedin.com/in/minu-margeret-2a414057) India is the world’s fastest growing activewear market with the women’s segment contributing to a majority of the growth. We are aiming to capture that white space in India. We are a bunch of young, dynamic, creative and innovative people who want to get things done and get them done right!