Lead Data Scientist - Media Mix Modelling (MMM)

We are seeking a highly skilled Data Scientist/Analyst with expertise in Media Mix Modeling (MMM) to join our dynamic analytics team. The ideal candidate will play a critical role in providing actionable insights and optimizing marketing spend across various channels by leveraging statistical models and data-driven techniques. Key Responsibilities: * Develop and implement Media Mix Models to optimize marketing spend across different channels (e.g., TV, digital, radio, print, etc.). * Analyze historical data to understand the impact of marketing efforts and determine the effectiveness of different media channels. * Collaborate with marketing and business teams to translate business objectives into quantitative analyses and actionable insights. * Build predictive models to forecast the impact of future marketing activities and recommend budget allocation. * Present and communicate complex findings in a clear, concise, and actionable manner to both technical and non-technical stakeholders. * Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement. * Ensure data integrity, accuracy, and consistency in all analyses and models. * Stay up-to-date with the latest trends and advancements in media mix modeling, marketing analytics, and data science. * Collaborate with cross-functional teams including Data Engineering, Marketing, and Business Intelligence to ensure seamless data flow and integration. * Create and maintain documentation for all models, methodologies, and analysis processes.

Blend at a glance: Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com