Associate Manager, Trade Marketing

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

We strive to provide a comprehensive benefits package that supports the well-being and professional growth of our team members. As a member of Team BIC, you’ll have access to a range of benefits designed to enhance your physical, emotional and financial wellness. In many of our locations, we offer team members:

• Competitive compensation and recognition
• Hybrid work environment and flexible approach to work
• Retirement and financial savings options
• Well-being and mental health support
• Parental leave
• Physical well-being initiatives and health insurance plans
• Professional development opportunities
• Volunteer opportunities
  
  

This is a fixed term contract position for 15 months.

As Associate Trade Marketing Manager, you will oversee all customer-related marketing activities and action plans for our Lighters category in DACH (Germany/Austria/Switzerland), in alignment with European marketing guidelines and local priorities, and in close collaboration with the local sales management team:

• You will develop annual promotional plans for all channels in the DACH region, working closely with the sales team, Marketing Manager, and European stakeholders to align with business priorities and customer and consumer needs.
• You will coordinate local co-packing activities for promotional SKUs and display solutions in collaboration with the packaging and co-packing departments (e.g., creation of stickers, displays, etc.).
• You will present action plans for new SKUs and/or promotional products to the local sales team; train, motivate, and challenge them to achieve targeted results and enhance their product knowledge.
• You will safeguard category profitability through in-depth P&L analysis.
• You will analyze market data, panel insights, and sales figures to communicate our local market position, price positioning, competitive landscape, strengths, weaknesses, and market opportunities to HQ, local management, and the sales team.
• You will identify local opportunities and make recommendations based on market data analysis and field research.
• You will independently manage all PR activities and B2B advertising across various media channels, and develop trade assets, merchandising materials, customer leaflets, and catalogues.
• You will serve as a point of contact for external agencies and stakeholders, coordinating all projects in close collaboration (e.g., PR agencies, creative agencies, promotional product suppliers).
• You will be responsible for organizing trade fairs in close coordination with our suppliers and the sales team.
• You will support the Marketing Manager in managing the marketing budget and assume responsibility for a portion of it.
• You will establish assortment and product price positioning in accordance with Group Marketing policy and aligned with local market expectations.
• You will conduct regular customer visits and store checks to maintain close market contact and stay informed about market, competitor, and customer developments.
  
  

Qualifications

• Higher education, university degree
• Minimum 2 years’ experience in a marketing role (trade marketing, category management...)
• Experience in CPG/ FMCG industry is a valuable plus
• Good knowledge of market and customers
• Team spirit
• Drive for results
• Fluent German & English
  
  

Role based out of Eschborn (near Frankfurt), Germany with flexible remote-work policy.

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means