Marketing Associate

About BharatNXT

Small businesses often face operational cash flow challenges. BharatNXT bridges these gaps with on-demand financing options, streamlining payments (vendors, rent, taxes, utilities, etc.) and offering credit management tools to empower these businesses to seize opportunities and grow. Since inception, we have unlocked over $1+ Bn in credit across 1.5+ Mn small businesses.

BharatNXT is part of the Google for AI startups cohort: https://blog.google/intl/en-in/welcoming-the-inaugural-class-of-google-for-startups accelerator-apps-2024/

and also featured in leading publications like Forbes: https://www.forbesindia.com/article/take-one-big-story-of-the-day/bharatnxt-the-bridge-to-effective-payments-solutions-for-smes/85941/1

Basic Requirements: 

• Bachelor's degree (Marketing or a related field) 
• 2+ years of experience in  campaign management, content creation, and brand strategy. 
• Good understanding of digital and social media marketing, content strategy, and  traditional marketing channels. 
• Excellent communication skills with an ability to collaborate across teams. 
• Ability to manage multiple stakeholders, vendors, and external partners
• Highly adaptable and able to thrive in a dynamic, high-growth fintech  environment. 
• Enthusiastic about taking ownership and willing to take initiative to meet team  goals. 

Key Responsibilities: 

• Execute end-to-end marketing campaigns across digital and offline platforms, ensuring alignment with brand objectives and timelines.
• Assist in day-to-day operations, including coordination with internal and external stakeholders for seamless execution of tasks.
• Support in conducting research on fintech industry trends, competitor strategies, and target audience behaviors to optimize marketing strategies.
• Collaborate with agencies, vendors, and internal teams to manage creative development, media planning, and campaign execution.
• Support in managing allocation and disbursal of rewards programmes, ensuring compliance with internal processes.
• Oversee and manage social media accounts, including content creation.
• Contribute to the creation of promotional materials, presentations, and marketing collateral, adhering to branding guidelines.
• Stay updated on the latest marketing tools, platforms, and best practices to enhance overall campaign effectiveness.

We are a small team of highly motivated people and want people who have a strong sense of ownership and passion for what they do. If you are expecting a 9-5 types, very well defined structured role - this is not the place for you. But if you are looking for a steep learning curve building innovation in the payment space and are ready to roll up your sleeves to get work done, we would love to hear from you!