Product Analyst

Department: Analytics and Insights

Reporting to: Analytics Manager – Product Analytics

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

What you’ll be doing

As part of your role, your responsibilities will include:

• Partnering closely with both internal and external Product teams to identify and prioritise improvement across Betway’s customer journeys.
• Optimising journeys through A/B testing with a laser focus on metrics that will bring the most value to the business.
• Defining metrics and KPIs to monitor performance across digital journeys.
• Building dashboards to visualise performance of product features and journeys to enable stakeholders across the business to identify pain points and areas of improvement.
• Effectively communicating (written and verbal) findings through BI dashboards with recommendations on product strategies to leadership and wider stakeholders.
• Collaborating across departments to help support a data-driven approach to life cycle management e.g. acquisition channel optimization, retention strategies and cross-selling products.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• Educated to degree level in a scientific or quantitative discipline or have at least 2 years work experience in a business intelligence, analytical or finance role.
• Excellent experience in SQL/Python and experience on building data visualisations which can drive actions with BI Tools (Tableau preferred).
• Experience working with data engineers and architects to define and design datasets.
• Experience in A/B and multivariate tests for product changes in Web Environment.
• Strong communication and presentation skills
• Ability to manage a challenging workload, whilst working quickly and precisely under pressure.
• Experience with web analytics tools like Google Analytics and Adobe Analytics and with full-funnel analysis across multiple touchpoints.

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Understanding of custom web data collectors and stream processing e.g. clickstreams, event hubs, distributed computing
• Experience with Databricks, Spark, Hadoop or other big data technologies
• Working with unstructured data and defining web data models.
• A strong understanding of tracking pixels and web tagging principles.
• Experience with relational or non-relational database technologies.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

o Vitality Health Care

o Unum Dental

o Life Assurance & Income Protection

o Tusker car scheme

o Cycle to Work

o Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!