At Better Marketing, we craft sustainable lead generation strategies through organic marketing. Our agency is built on the belief that content, combined with art, science, and data, can create compelling stories that attract the right customers. We focus on executing marketing strategies that generate long-term results, helping businesses grow without relying on paid ads. Our primary customers are located in US.
We are seeking a talented and creative Senior Content Creator to join our dynamic team. As a Senior Content Creator, you will play a pivotal role in developing and executing innovative content strategies that align with our clients’ business objectives.
Responsibilities:
- Develop high-quality, SEO-optimized blog posts, articles, and website content. Craft persuasive ad copy and social media posts to engage target audiences.
- Write compelling newsletters to nurture leads and drive conversions. Create diverse content formats, including infographics, videos, and interactive content.
- Collaborate with the marketing team to develop and implement comprehensive content strategies.
- Conduct thorough keyword research and audience analysis to inform content creation. Track content performance metrics and make data-driven recommendations for optimization.
- Identify and address client challenges through creative content solutions. Develop content that resonates with specific target audiences and drives desired actions.
- Work closely with designers, developers, and other team members to ensure seamless content delivery.
- Collaborate with clients to understand their unique needs and tailor content accordingly.
Qualifications:
- 3+ years of experience in content marketing within B2B environment, with a strong record of crafting successful content strategies tailored to client needs and goals.
- Strong understanding of SEO principles and content marketing best practices.
- Exceptional writing and editing skills, focused on creating informative and persuasive content that aligns with each client’s brand voice.
- Proficiency in content management systems (CMS) and marketing automation tools, with a deep understanding of social media and digital distribution strategies.
- Outstanding communication and relationship-building skills, with a client-focused mindset and a track record of developing strong, lasting partnerships with diverse stakeholders.
- Strong analytical abilities, with the capability to interpret performance data, track key performance indicators (KPIs), and adjust content strategies based on insights to meet and exceed client expectations.
Perks & Benefits:
- Work remotely, anywhere in the world! Ditch the commute, embrace flexibility.
- Comprehensive health insurance - spouse, kids, parents (pre-conditions!), 24/7 remote doctors.
- Generous PTO (12 paid, 6 sick) + national/regional holidays + paid parental leave.
- Annual off-sites - fully funded team trips, work & fun combined!
- Drive initiatives from scratch, solve real challenges, maximize your career value.
- Supportive, results-oriented team. Learn, grow, be your best.