Senior Marketing Manager, CRM Strategy - Vendor & Ad SupportBest Buyfull-timeRequired skillsPower BIAdobe AnalyticsCRM platformsAbout the roleJob DescriptionThe Senior Marketing Manager, CRM Strategy (Vendor & Ad Support) leads data‑driven CRM strategies that elevate customer and vendor experiences across the lifecycle. This role shapes integrated CRM strategies that unlock vendor‑funded opportunities while advancing enterprise CRM capabilities that support business and advertising growth.As a strategic leader and collaborative partner, you will work closely with CRM peers, marketing, ads, product, technology, and analytics teams to influence how customers engage and CRM capabilities evolve. This role owns and advances Direct Mail programs, ensuring measurable value for the business and external partners. This position reports to the Director of Marketing and plays a critical role in influencing enterprise CRM priorities.This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.What you’ll doBuild and own the CRM ad product portfolio, expanding offerings and developing scalable, measurable CRM ad products aligned to customer, vendor, and business goals.Design multi‑vehicle CRM strategies for key vendor partners and categories, collaborating with CRM peers to integrate plans into the broader CRM portfolio and support execution.Own the Direct Mail channel end‑to‑end, setting strategy while optimizing process and performance across brand and vendor‑funded initiatives.Champion a test‑and‑learn culture, developing experimentation approaches that drive learning and differentiation.Lead customer and campaign performance analyses, translating insights into strategic recommendations that shape priorities and capability roadmaps.Influence enterprise‑level decisions related to CRM platforms, data, and technology enhancements.Build and develop a high-performing CRM strategy team, fostering growth, accountability, and thought leadership.Basic qualifications10 years of experience in CRM, direct mail, or related discipline5 years of formal or informal leadership experienceDemonstrated success leading multi-channel CRM programs that drive outcomesProven ability to lead strategic transformation and influence stakeholders at all levels Preferred qualificationsBachelor's Degree or equivalent experience1 year of experience using Power BI and/or Adobe Analytics to transform data into actionable insights that drive decision-makingExperience with vendor‑funded or ad‑supported CRM campaignsExecutive communication and storytelling; Turning complex ideas into compelling narrativesExperience with CRM tools and platformsWhat’s in it for youWe’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life. Our benefits include:Competitive payGenerous employee discountPhysical and mental well-being support Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.About usAs part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™ Address Line 17601 Penn Avenue SouthCityRichfieldStateMinnesota Zip55423-8500Job LevelManager Employment CategoryFull time BrandBest Buy Search CategoriesCorporate, MarketingMinimum Pay93,200.00BenefitsBest Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary. Worker TypeRegularMaximum Pay166,550.00About Best BuySells consumer electronics and provides technical support services.This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.