Google Ads & Facebook Ads Specialist

We are looking for a talented and results-driven digital marketing professional to join our team as a Google Ads & Facebook Ads Specialist. This full-time, remote role requires expertise in developing, managing, and optimizing comprehensive advertising campaigns across Google and Facebook platforms. The ideal candidate combines creative strategy with technical proficiency, leveraging API integrations and custom scripting to streamline campaign processes and maximize ROI. Key Responsibilities: Campaign Strategy & Management: Develop and execute full-funnel advertising campaigns on Google and Facebook, targeting each stage of the customer journey from awareness to conversion. Manage multiple ad accounts, ensuring optimal performance and alignment with marketing objectives. Lead Generation & Conversion Optimization: Design and implement lead generation strategies using search, display, and remarketing campaigns. Conduct A/B testing on ad creatives, landing pages, and bidding strategies to maximize conversion rates and ROI. Keyword Research & Data Analysis: Perform in-depth keyword research to uncover valuable opportunities and optimize ad targeting. Analyze campaign performance data using analytics tools to inform strategic decisions and continuous improvements. Creative & Copy Development: Develop engaging ad copy and visuals that effectively communicate the brand message and resonate with target audiences. Collaborate with design teams to produce high-quality social media content and ad creatives. Collaboration & Reporting: Work closely with cross-functional teams to ensure cohesive campaign execution and strategic alignment. Provide regular performance reports, insights, and recommendations to stakeholders. API Integration & Automation Experience would be a plus Utilize Google Ads API and Facebook Marketing API to automate routine tasks, manage bulk operations, and enhance campaign efficiency. Create custom scripts and reporting tools for real-time monitoring and data-driven optimization.