Associate Field Marketing Manager, FMB West (California, CA, US)

What makes this a great opportunity?

The Associate Field Marketing Manager - FMB West is responsible for supporting California and Hawaii in the planning, execution, tracking, and evaluation of all marketing programming that drives the Suntory Global FMB priorities.

• Join a team driving step-change in our organization.
• Opportunity to be a part of driving the marketing agenda for the World’s #1 FMB, with high exposure in the Suntory Global Spirits organization.
• Lead a team through the development of channel-specific commercial marketing plans which are fundamental to driving a positive impact on the US P&L performance.
• Balance strategic thinking, creativity and commercially-grounded thinking.

• Opportunity to work with many cross-functional partners in the organization

• Gain intimate knowledge of both marketing and sales functions

Role Responsibilities

The Associate Field Marketing Manager - FMB West will focus on the following- National Programming:
• Work closely with Field Marketing Manager to ensure national programs are purchased to an appropriate level and executed as designed
• Support local execution of sampling and event programming
• Coordinate and manage all POS buys and inventory at the local level to ensure timely execution of materials in-market

Regional/Local Programming:
• Work with the Field Marketing, Sales Team, and Distributor/Broker partners to identify all local programming needs to support Suntory Global FMB priorities
• Work closely with  National Marketing, Industry Affairs, Intellectual Property and Sales to ensure local programming adheres to brand guidelines, state and federal regulations, and properly protects our intellectual property
• Manage procurement of promotional materials to support regional and local programs, utilizing centralized procurement options
• Ensure quality, cost efficiencies, program effectiveness, and on-time delivery of local programs
• Lead programming calendar management, program tracking and post-campaign performance reporting
• Lead management of local sampling agency including weekly check-ins ensuring regional reporting and tracking
• Support promotion offers and sweepstakes approvals

BI Management
• Lead management of BI budget for assigned geographies including budget tracking & reconciliation of spends through tracking tools
• Assist the Field Marketing Manager with planning, allocation and spend of yearly brand investment (BI) budgets
• Participate in BI budget review meetings with all stakeholders (weekly review/monthly deep dive)
• Provide input and recommendations for all incremental program and funding requests to maximize and track return on investment (ROI)

Qualifications

• Bachelor’s Degree; marketing major/minor preferred

• 3+ years of experience in brand or field/trade marketing

• Strong financial acumen, knowledge of Salesforce.com and SAP a plus

• Advanced skills in Microsoft Office; specifically, Excel & PPT

• Strong and effective communication skills

• Ability to conceptualize and think creatively, as well as work independently

• Ability to build strong relationships internally and externally

• Travel – up to 10% Desired qualifications

• Previous Beer or FMB industry experience a plus

• Strong on- and off-premise brand building experience

• Experience managing premium brands and knowledge across FMB/Spirits categories

• Passion for the brands and categories

• Time Management and analytical capabilities

Salary Range - The salary range for this role, based in Los Angeles  is $95-100k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.