Website:
bluvinsolutions.com
Job details:
Role - BDM – Franchise Expansion
Industry - Laundry / Retail Brand Expansion – Business Development
Location - Gurugram
Experience required - 5+ Years (Retail Brand Expansion – Business Development
Salary - Upto 7 LPA
Reporting Structure
- Reports to: CEO / Director
- Franchise Sales Managers
- Tele-calling / Lead Qualification Team
- Channel Partners / Brokers
DETAILED RESPONSIBILITIES (WITH EXECUTION CLARITY)
1. Expansion Strategy & Planning
- Define city-wise expansion roadmap (Tier 1, 2, 3)
- Identify high ROI micro-markets (dense residential, student zones, premium areas)
- Decide cluster strategy (5–10 stores per city before next expansion)
👉 Deliverable:
- Monthly Expansion Plan (City + No. of stores + model mix)
2. Lead Generation Engine Ownership
- Build multi-channel pipeline:
- Webinars (education-based selling)
- Digital campaigns (Meta, Google)
- Franchise portals
- Events & exhibitions
- Referral & broker networks
👉 Deliverable:
- Minimum 300–500 qualified leads/month
3. Sales Funnel Management (MOST CRITICAL)
Full ownership of pipeline:
Stages:
Lead → Qualified → Meeting → Financial Discussion → Site Discussion → Booking → Agreement
👉 Responsibilities:
- Daily pipeline review
- Lead qualification scripts
- Sales pitch refinement
- Handling high-ticket prospects personally
4. Franchise Conversion & Closing
- Conduct:
- Business presentations
- ROI explanation
- Investment justification
- Close deals with urgency & authority
👉 Deliverable:
- Maintain strong closing ratio (15–20%)
5. Channel Partner Network
- Recruit:
- Franchise consultants
- Property dealers
- Local influencers
- Design commission structures
👉 Deliverable:
- 30–40% business from partners
6. Handover & Onboarding Control
(Not execution, but control)
- Ensure smooth transition to:
- Implementation Team
- Operations Team
- Monitor:
- Site finalization
- Agreement closure
- Launch timelines
7. Market Intelligence & Product Feedback
- Competitor tracking
- Pricing benchmarking
- Suggest:
- New models (Express / Premium / Hub & Spoke)
8. Revenue Ownership
- Direct responsibility for:
- Franchise fee revenue
- Expansion revenue forecasting
Click on Apply to know more.