Media Planner

The Media Planner will provide end-to-end support to the Ad Sales teams across digital, audio, linear, and programmatic channels. This role will have a strong knowledge of BBC's systems, platforms, ad products, and capabilities to deliver successful advertising campaigns. The Media Planner is based in the New York office and is an integral function of BBC Advertising. This position reports into the Manager, Media Planning. The pre-sale function is responsible for supporting ongoing selling activities across digital, audio, programmatic, and TV. This includes media plan development, forecasting and reserving inventory, and creation of supplemental proposal materials. The post-sale function is responsible for seamless delivery of advertising campaigns. This includes booking ads, monitoring pacing, optimizing performance, providing reporting/screenshots, and resolving billing discrepancies. Clear and efficient communication across internal and external stakeholders is essential in both functions to maximize effectiveness of campaigns - ensuring a flawless, high-quality advertising experience for all clients. Core responsibilities include, but are not limited to: Pre-Sale: Support Sales in: Responding to RFPs across channels, providing strategic solutions that align BBC offerings with client objectives to secure revenue Identifying and communicating opportunities for contract extensions, renewals, and upselling Develop media plans, forecast and reserve inventory, ensure accurate pricing and inventory availability Provide specs, mocks, decks, and other collateral to assist with RFP and RFI requests, meetings, and proactive pitches Understand BBC's products, tools, platforms, and operational capabilities Post-Sale: Review Insertion Orders for accuracy; provide feedback to client/sales team as necessary Book campaigns in order management system and confirm proper set up, launch timelines, and assets with the appropriate teams Set up and maintain deals across BBC's suite of programmatic offerings Track and optimize campaigns to deliver in full, achieve client goals, and support renewals Provide screenshots and reporting to clients on a regular cadence Create campaign wrap reports that provide insights on performance and future recommendations Identify and assist in reconciling billing and 1st vs. 3rd party delivery discrepancies Relationships Strong internal and external relationships are essential; with clients, the Ad Sales team, and across networks at the BBC Client-facing for inquiries and updates involving media plans, deliverables, performance, optimizations, and reporting Internal-facing for coordinating efforts between Sales, Ad Operations, StoryWorks, Account Management, and other key stakeholders

Bold. British. Creative: that's BBC Studios. Combining the strengths of the UK's mostawarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.