Marketing Operations Application Specialist

About Bazaarvoice At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products. The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty. Our brand promise : closing the gap between brands and consumers. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia. It's official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK! Who are we looking for? The Marketing Operations team is looking for a Marketing Automation lead to own and execute all inbound campaign requests from our Global Marketing team. As part of the larger Revenue Operations team, this role is ideal for a data-driven operator with a deep expertise in marketing automation platforms (Marketo) and a passion for driving scalable, automated marketing programs. As a Marketo SME, you will be working closely with the global marketing team and be responsible for optimizing email marketing, nurture flows, lead scoring, and database marketing strategy with a strong understanding of data flows into platforms such as Salesforce, Gong, and other integrations. Key Responsibilities: Marketing Automation Execution: Build, test, deploy email campaigns, nurture sequences, and automation workflows in Marketo. Manage and optimize web forms, landing pages, lead scoring, segmentation, and routing (LeanData) Ensure consistent reporting output of marketing engagement and conversion rates (what's working well, less well). Data & System Management: Maintain and improve data hygiene between Marketo and Salesforce ensuring seamless marketing-to-sales handoff. Enforce best practices for database management, GDPR compliance, and campaign tracking. Monitor system integrations and troubleshoot issues related to automation and data flow. Provide strategic recommendations to optimize campaign effectiveness Collaboration and Enablement Own and maintain inbound ticketing system in partnership with demand generation team to execute campaigns. Work closely with marketing analytics and sales operations to ensure MQLs are properly routed, scored, and followed up. Provide training and documentation for all build and best practices. We want to set up our marketing team with as much autonomy as possible and reduce time to live.

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.