Senior Manager, Amazon Retail Media Strategy (Whippany, New Jersey, US)

The Senior Manager, Amazon Media Strategy will play a critical leadership role within the Media and Digital Platforms team, responsible for shaping, developing, and guiding Bayer Consumer Health’s Amazon Media strategies across our portfolio of brands. This role ensures our national, retail, and eCommerce media investments are integrated, complementary, and deliver maximum business impact. This position operates at the intersection of Brand, Shopper Marketing, Sales, Commercial Strategy, Media Activation, National Media Strategy, and Analytics—while directly leading partnerships with Amazon Ads and other key retail/eCommerce media networks, and agency partners. 

As a senior eCommerce media subject matter expert, this role will influence investment decisions, lead cross-functional alignment, and champion the evolution of Bayer’s eCommerce media strategy. The Senior Manager will oversee holistic planning across eCommerce and retail media channels, ensuring data-driven insights inform acceleration or course correction where needed. They will also serve as a thought leader in leveraging emerging platforms, data tools, and best-in-class measurement frameworks. 

YOUR TASKS AND RESPONSIBILITIES  

The primary responsibilities of this role are to: 

• Lead the end-to-end Amazon Advertising cross-media strategy across assigned brands and other eCommerce partners, ensuring alignment with national media, sales, and business objectives. 

• Drive cross-functional integration between Brand, Sales, Shopper Marketing, and Media teams to ensure media planning reflects consumer-first thinking and business growth priorities. 

• Lead and manage agency partners and internal cross-functional stakeholders to drive efficiency, best-in-class execution, and continuous innovation in eCommerce Media for Amazon and other emerging eCommerce platforms. 

• Leverage data and insights to drive plan acceleration or course corrections as necessary, including the amplification and use of key platforms such as Amazon Marketing Cloud (AMC), Vendor Central, and other internal/external reporting tools.  

• Serve as the key liaison with Amazon Advertising and other eCommerce media partners, identifying opportunities for growth, innovation, and partnership optimization. 

• Guide budget stewardship and investment strategy across eCommerce media to maximize ROI and business impact. 

• Utilize retailer data platforms (AMC, Vendor Central, etc) and advanced analytics to inform strategy, audience design, and media mix optimization. 

• Partner with Analytics and Insights teams to evolve measurement frameworks and demonstrate media’s contribution to incremental sales and brand growth. 

• Champion a culture of continuous learning and education around retail media, bringing forward thought leadership on platform innovation, audience data, and creative optimization. 

• Coach and develop junior team members, contributing to Bayer’s in-house retail media and eCommerce expertise. 

WHO YOU ARE 

Bayer seeks an incumbent who possesses the following: 

Required: 

• Proven experience leading strategic partnerships across Amazon Advertising 

• Expertise with data and analytics tools (e.g., AMC, Vendor Central) to drive insights-based decision-making. 

• Demonstrated ability to lead cross-functional teams and agency partners toward unified strategic outcomes. 

• Strong financial acumen with experience managing large-scale media budgets and delivering ROI accountability. 

• Excellent communication, presentation, and organizational skills with the ability to influence at all organizational levels. 

• Proactive, innovative mindset with the ability to thrive in a fast-paced, complex environment. 

• Bachelor’s degree 

Preferred: 

• 10–14 years of digital media experience, with significant focus on Amazon Advertising and eCommerce media strategy within a large brand or agency environment. 

Employees can expect to be paid a salary of approximately $138-207k. Additional compensation may include a bonus or incentive program (if relevant).  Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc..  This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors. 

This posting will be available for application until at least 12/10/25.