JOB DESCRIPTION
POSITION TITLE: Player Engagement/Casino Marketing Specialist
DEPARTMENT: Operations
JOB CLASSIFICATION: Salary/Exempt
REPORTS TO: Assistant General Manager
OBJECTIVE:
This position provides exceptional player interaction and provides advisement to Executive Management regarding all casino floor marketing and messaging. Works closely with the Marketing and Player Relations departments to ensure casino floor and marketing quality and consistency. Has visibility to all direct marketing to players to ensure quality and look. Works closely with the casino floor departments and staff to support player interaction and loyalty.
Ensures the high standards of player service and satisfaction are met. Works closely with all areas to facilitate cooperation and teamwork between casino floor departments with the goal of building relationships with VIP players and pleasing them while they play.
TYPICAL WORKING CONDITIONS:
Minimum of 40 hours per week is required with the ability to work additional hours when necessary.
Significant portion of shift spent on casino floor, servicing casino players and building relationships with department leaders. Additional time is spent in an office environment reviewing direct marketing and messaging to players, including direct mail, SMS, emails, and promotional materials.
ESSENTIAL FUNCTIONS:
- Always be Barona NICE to fellow staff and players; find every opportunity to offer a friendly smile, wave and greeting.
- Responsible for quality control of all casino floor marketing and informational messaging. Including all casino floor signage and video messaging. Ensures quality and consistency of all casino floor branding and messaging.
- Works closely with Casino Marketing, Special Events and Promotions, Player Relations.
- Confers with Executive Director of Player Relations, Executive Director of Marketing, Casino Managers, and/or Assistant General Manager concerning casino floor marketing and operational deficiencies and areas in need of action.
- Implements and adheres to casino, Marketing and Player Relations departmental policies and procedures.
- Implements federal, state, and local gaming requirements to maintain a safe environment
- Maintains the overall professionalism of the Player Relations Departments.
- Confers with the Assistant General Manager concerning operational deficiencies and areas in need of action.
- Attends managers' meetings on a regular basis; keeps up to date with all activities going on within the Marketing and Player Relations departments as well as the casino.
- Maintains professional and technical knowledge.
NOTE: This description incorporates the most typical duties performed. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this occupation.
MINIMUM QUALIFICATIONS:
1. Must have an understanding of casino floor operations.
2. Knowledge and experience with marketing, production, presentation, branding and messaging.
3. Must have knowledge of Players Club operations and Gaming policies and regulations
4. Player service, public relations, and oral/written communication skills
5. Basic keyboarding and computer skills to include Microsoft Word and Excel essential, Access is desirable
6. Must have the ability to work in a fast-paced environment
7. Ability to write routine reports and correspondence
8. Ability to speak effectively before groups of players or staff of the organization
9. Ability to respond to common inquires or complaints from players, regulatory agencies, or members of the business community
10. Must be able and willing to work flexible shifts and hours
11. Ability to work diplomatically with all levels of management.
12. Good communication and negotiating skills with all levels of management.
13. Excellent written, oral and presentation skills.
14. Ability to work independently, without supervision; be detail and results-oriented; and have excellent time management.
REQUIRED EDUCATION:
- Bachelor's Degree or 5+ years job experience in casino player relations and marketing.
REQUIRED EXPERIENCE:
- Minimum two years’ experience as a Club Barona Manager
- Minimum 5 years creative and visual marketing experience
- Casino marketing experience
ALTERNATIVE TO MINIMUM QUALIFICATIONS:
- Five years of Casino Player Relations and marketing experience may be substituted for bachelor's degree.