Head of Marketing Effectiveness

Responsible for building and executing the marketing effectiveness strategy for the business, driving best practice, data-driven marketing and insight-led planning. You will lead a team focused on marketing performance measurement, marketing mix optimization and marketing ROI improvement.

Barclays is a British universal bank. It is diversified by business, by different types of customers and clients, and by geography. Barclays operates as two divisions – Barclays UK and Barclays International.