Account Executive, B2B Sales - Design Industry

As Account Executive, B2B Sales, will drive new business growth for Balsam Hill by selling premium holiday décor packages to interior designers, event planners, and other design professionals who craft seasonal experiences for their clients. This is a hunter role, ideal for a self-starter with deep connections in the design world, who thrives without a set playbook and is passionate about premium product storytelling. This is a relationship-driven sales role focused on building trust, understanding client needs, and delivering tailored solutions aligned with the brand objectives. The Account Executive will play a hand in evolving the product assortment by sharing client feedback and work closely with the Customer Success team to ensure a seamless customer experience. As a brand ambassador for Balsam Hill, the Account Executive will lead engagement with key design industry associations to enhance the company's presence and position Balsam Hill as the preferred partner for design professionals. Additionally, the Account Executive will play an integral role in establishing a nationwide network of designers and decorators who may be contracted to support holiday installations. This full-time position reports to the Director of Customer Engagement, B2B and can work remote from any U.S. state where Balsam Brands is currently setup as an employer, which includes Arizona, California, Illinois and Texas. This role can also work locally in our Redwood City, CA location. Our local teams work in a hybrid model, which currently includes Monday, Tuesday and Wednesday in-office. To ensure sufficient overlap with functional and cross-functional team members globally, some flexibility with this role's regular work schedule will be required. Most of our teams have overlap with early morning and/or early evening PST. Specific scheduling needs for this role will be discussed in the initial interview. What you'll do: New Business Acquisition: Own the full sales cycle from prospecting through close, selling to interior designers, event planners, and similar professionals, and independently managing a national territory Designer Network Development (Secondary Focus): Identify, recruit, and build relationships with a network of designers and decorators across the country who can support holiday installations for high-end clients Event & Industry Representation: Represent Balsam Hill at industry events, trade shows, and conferences (e.g., ASID Gather), enhancing brand visibility and building strong industry partnerships ABM and Prospecting: Work in partnership with the marketing team to leverage ABM strategy, buyer intent tools, and social media to engage high-potential clients Sales Collateral: Collaborate with internal teams to develop persuasive sales tools and presentations tailored to design industry prospect CRM and Technology: Use HubSpot for pipeline management, ZoomInfo for lead insights, and LinkedIn Sales Navigator for social selling Performance Tracking and Reporting: Track KPIs and sales performance, adjusting strategies to stay aligned with business growth goals What you bring to the table: * 5+ years in B2B sales with experience in the Interior Design, Event Planning, or adjacent design industries * Bachelor's degree in Business, Marketing, or a related design field * Demonstrated success in new business acquisition and territory development, preferably in design-related B2B sales * An eye for design and a genuine passion for aesthetics, with the ability to connect with creative professionals and speak their language * Highly motivated self-starter who thrives in ambiguity and knows how to build from scratch * Proficient with HubSpot, LinkedIn Sales Navigator, and other sales tools; understands how to use social media for prospecting and brand building * Able to craft compelling presentations and messages that inspire designers and align with their aesthetic values * Willingness to travel up to 30–40% for client meetings, trade shows, and events

Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico. The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.