Digital Marketing Manager

We are looking for a Digital Marketing Manager to join our growing team! As a Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer engagement. Your primary focus will be on managing and optimizing our company's online presence, including our website, social media channels, email marketing campaigns, and paid advertising initiatives. You will work closely with our marketing and sales teams to align digital marketing efforts with broader business objectives. Key responsibilities include: - Developing and implementing digital marketing strategies and campaigns to achieve lead generation, sales, and brand awareness goals - Managing and optimizing the company's website, including content creation, SEO, and user experience - Creating and executing social media marketing campaigns across various platforms - Managing and optimizing paid advertising campaigns (e.g., Google Ads, Facebook Ads) - Analyzing and reporting on digital marketing performance metrics to inform strategy and optimization - Collaborating with the marketing and sales teams to align digital marketing initiatives with broader business objectives - Staying up-to-date with the latest digital marketing trends, technologies, and best practices to continuously improve our digital marketing efforts The ideal candidate will have: - 3-5 years of experience in digital marketing, with a proven track record of successful digital marketing campaigns - Strong understanding of SEO, social media marketing, email marketing, and paid advertising - Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads, HubSpot, Hootsuite) - Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions - Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams - A creative and innovative mindset, with the ability to develop and execute engaging digital content and campaigns - Familiarity with marketing automation and lead generation strategies - Bachelor's degree in Marketing, Communications, or a related field

BairesDev is a leading technology solutions company that provides high-end IT services to start-ups, SMBs, and Fortune 500 companies around the world. With a team of over 5,000 IT experts, we offer a wide range of services, including software development, QA, DevOps, cloud computing, and more. Our mission is to help our clients achieve their business goals through innovative and scalable technology solutions.