Website:
dgsgroup.co.in
Job details:
Backend CRM Executive (Process & Systems)
Position Title: Backend CRM Executive – Database & Systems
Location: DGS Sheetal Kiara, Teen Dongri, Goregaon (West), Mumbai
Preferred Residence: Malad, Kandivali, or Goregaon (West)
Work Timings: 10:00 AM to 6:00 PM (Fixed Shift)
Reporting To: CRM Manager / Operations Head
Salary: Up to ₹50,000 per month (Based on experience)
Joining: Immediate to 30 days
Role Summary
The
Backend CRM Executive owns the integrity, flow, and reporting of all customer and lead data across DGS Group projects. This role manages data ingestion from field sourcing and digital channels, conducts database cleaning, tracks lead allocation, monitors follow-up compliance, and generates daily operational MIS for management.
Key Responsibilities
- Lead Ingestion & Allocation: Centralize incoming leads from Sourcing Executives, digital marketing, and channel partners; assign them systematically to closing teams.
- Data Hygiene & Verification: Clean, deduplicate, and validate lead records in the CRM software/DGS Master Sheets.
- Follow-up Auditing: Track whether closing managers and tele-teams complete assigned follow-ups on time, flagging aged or stagnant leads.
- MIS & Performance Reporting: Generate daily, weekly, and monthly reports on lead-to-footfall conversion, sourcing efficiency, and source-wise ROI.
- Documentation Support: Maintain records for client bookings, verification documents, and payment schedules in coordination with the post-sales desk.
- System Maintenance: Manage user permissions, tag project inventory, and update unit availability statuses in real time.
Key Performance Indicators (KPIs)
Database Accuracy: <2% duplicate or error entries in the CRM database.
Report Timeliness: Daily MIS submitted by 6:00 PM without exception. Lead Routing Speed: 100% of new leads allocated within 15 minutes of system entry.
Standard Operating Procedure (SOP)
- 09:45 AM: Arrival and system sign-in.
- 10:00 AM – 10:30 AM: Process overnight leads and run system check.
- 10:30 AM – 01:30 PM: Lead allocation, data deduplication, and follow-up compliance checks.
- 02:30 PM – 05:00 PM: Database cleaning, source tag audit, and booking record updates.
- 05:00 PM – 06:00 PM: Compile daily footfall vs. conversion reports, update master DGS sheets, and issue daily MIS to Site Head.
Requirements
- Education: Graduate in IT, Computer Applications, Commerce, or related fields.
- Experience: 2–5 years in real estate backend CRM, database management, or sales operations.
- Software: Hands-on proficiency in Real Estate CRM systems (Salesforce, Farvision, Sell.Do, Anarock, Highrise) and Advanced MS Excel / Google Sheets (VLOOKUP, Pivot Tables, Formulas).
Benefit\
- Fixed 8-Hour Workday (10:00 AM – 6:00 PM).
- Diwali Bonus: Equivalent to 1 month's full salary upon completion of 12 months.
- Stable, corporate real estate work environment with clear ladder progression to Lead CRM Specialist.
TO APPLY
Share your cv on 8097368585 for personal consideration
Skills: operations,crm,real estate
Click on Apply to know more.
