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Company Description Spirits & Malts India Pvt. Ltd. is a specialist FMCG distributor focused on premium lifestyle and retail ecosystems in East India, with a strong emphasis on luxury smoking essentials and iconic global brands. The company connects international cigar and lifestyle brands with high-end cigar lounges, exclusive retail stores, and top-tier hospitality chains, ensuring reliable access to globally acclaimed products. Its unit, The Slow Draw, is building India’s first true luxury cigar e-commerce experience, combining heritage, craftsmanship, and indulgence with modern technology and storytelling. As a fast-moving, entrepreneurial venture, The Slow Draw offers team members the opportunity to shape how aficionados discover, purchase, and enjoy cigars across online channels and premium HoReCa and retail spaces. Joining Spirits & Malts and The Slow Draw means working in a growth-oriented environment that values creativity, innovation, and excellence in the luxury segment.
Role Description The B2B Sales Executive is a full-time, on-site role based in Guwahati, responsible for driving sales and relationships across premium retail, HoReCa, and lifestyle partners in East India. This role involves identifying and onboarding new B2B clients, managing existing key accounts, and ensuring consistent product availability and visibility across designated territories. The B2B Sales Executive will conduct regular market visits, present product portfolios, negotiate terms, and execute sales strategies aligned with brand positioning. Day-to-day tasks include tracking sales performance, preparing reports, coordinating with distribution and logistics teams, and supporting promotional activities and brand activations. The role also requires close collaboration with marketing and leadership to provide market feedback, refine go-to-market plans, and contribute to the growth of luxury cigar and lifestyle categories in the region.
Qualifications
- Relevant experience in B2B sales, key account management, or field sales, ideally within FMCG, luxury lifestyle, or beverage and tobacco categories.
- Strong client relationship-building abilities, negotiation skills, and a track record of achieving or exceeding sales targets.
- Good understanding of premium retail, HoReCa, and regional distribution networks, with comfort working in fast-paced, entrepreneurial environments.
- Effective communication and presentation skills, with proficiency in English and regional languages as an advantage.
- Ability to plan and execute territory coverage, analyze sales data, and prepare clear, actionable reports.
- Self-motivated, organized, and willing to travel extensively within the assigned region.
- Bachelor’s degree in Business, Marketing, or a related field is preferred; prior experience in luxury or niche consumer segments is a plus.
- Comfort with basic digital tools and CRM or sales tracking systems; openness to learning new technologies and platforms.
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