B2B Digital Authority & AI Visibility Manager (Freelance)

xpath.global

Website: xpath.global
Job details:

Company Description

xpath.global is looking for a senior, hands-on marketer to build our B2B digital authority and scale our visibility across SEO, thought leadership, and AI discoverability, targeting corporate decision-makers in Global Mobility, HR, Finance, and Legal.

Type of collaboration: Freelance / services agreement (monthly invoicing)

Location: Remote (EU-friendly time zones preferred)

What you’ll do

• Own and execute a high-impact B2B content & SEO strategy
• Develop pillar pages, expert guides, case studies, and whitepapers
• Strengthen visibility across Google and AI search engines
• Coordinate and oversee technical website optimizations (in collaboration with developers) to ensure proper SEO structure, performance, schema markup, and AI-readiness
• Drive LinkedIn thought leadership (company + leadership positioning)
• Support PR/media placements to build industry authority
• Create lead magnets and conversion paths to generate qualified B2B leads
  

What we’re looking for

• 3–5+ years in B2B marketing (SaaS or professional services preferred)
• Strong SEO expertise (strategic + technical understanding)
• Experience working with developers on technical SEO implementation
• Excellent English writing skills
• Ability to turn complex topics into clear, authoritative B2B content
• KPI-driven mindset (focused on pipeline and qualified leads, not vanity metrics) 

Click on Apply to know more.