xpath.global
Website:
xpath.global
Job details:
Company Description
xpath.global is looking for a senior, hands-on marketer to build our B2B digital authority and scale our visibility across SEO, thought leadership, and AI discoverability, targeting corporate decision-makers in Global Mobility, HR, Finance, and Legal.
Type of collaboration: Freelance / services agreement (monthly invoicing)
Location: Remote (EU-friendly time zones preferred)
What you’ll do- Own and execute a high-impact B2B content & SEO strategy
- Develop pillar pages, expert guides, case studies, and whitepapers
- Strengthen visibility across Google and AI search engines
- Coordinate and oversee technical website optimizations (in collaboration with developers) to ensure proper SEO structure, performance, schema markup, and AI-readiness
- Drive LinkedIn thought leadership (company + leadership positioning)
- Support PR/media placements to build industry authority
- Create lead magnets and conversion paths to generate qualified B2B leads
What we’re looking for
- 3–5+ years in B2B marketing (SaaS or professional services preferred)
- Strong SEO expertise (strategic + technical understanding)
- Experience working with developers on technical SEO implementation
- Excellent English writing skills
- Ability to turn complex topics into clear, authoritative B2B content
- KPI-driven mindset (focused on pipeline and qualified leads, not vanity metrics)
Click on Apply to know more.