ContactPoint 360
Website:
contactpoint360.com
Job details:
Key ResponsibilitiesContent Creation● Write high-quality content including blogs, landing pages, case studies, email campaigns, and website copy
● Develop long-form assets such as whitepapers, guides, playbooks, and thought leadership articles
● Translate complex business, product, or industry topics into clear, compelling narratives
Demand Gen & Sales Enablement
● Create content aligned to funnel stages (TOFU, MOFU, BOFU)
● Support lead generation campaigns with gated content and nurture emails
● Write sales enablement assets such as one-pagers, pitch decks, and FAQs
SEO & Optimization● Write SEO-optimized content based on keyword research and search intent
● Optimize existing content for performance, clarity, and conversion
● Collaborate with marketing and SEO teams to improve organic visibility
Brand Voice & Messaging● Maintain Kollecta’s brand voice across all written assets
● Ensure consistency in tone, messaging, and positioning
● Adapt content style for different formats and audiences (buyers, partners, internal teams)
Collaboration & Process
● Work closely with marketing managers, designers, and subject-matter experts
● Incorporate feedback and revisions quickly and thoughtfully
● Meet deadlines and manage multiple content requests without losing quality
KPIs You’ll Be Measured On● Content output and on-time delivery
● Engagement metrics (time on page, scroll depth, CTR)
● Organic traffic growth and keyword rankings
● Content contribution to lead generation and pipeline
● Sales adoption of content assets
Required Qualifications● 2–5 years of experience in B2B content writing (services, SaaS, or enterprise preferred)
● Strong writing, editing, and storytelling skills
● Ability to write for different formats, audiences, and funnel stages
● Basic understanding of SEO and content optimization
● Experience collaborating with cross-functional teams
Preferred (Nice to Have)● Experience writing for B2B services, fintech, SaaS, or enterprise audiences
● Familiarity with content management systems (WordPress or similar)
● Experience with AI writing tools for research or first drafts (human judgment still required)
● Ability to interpret briefs and turn them into compelling narratives
Click on Apply to know more.