CRO Lead

Axelerant

Location: India
Job type: Full-time

Required skills

VWO
Optimizely
Adobe Target
LaunchDarkly
GA4
Looker Studio
Looker
Tableau
GTM
SQL
BigQuery
Snowflake
Hotjar
FullStory
Contentsquare
Microsoft Clarity

About the role

We’re hiring a CRO Lead to own conversion optimization enablement across key acquisition and engagement journeys. You’ll drive discovery with clients and an integral leader, partnered with engineering and design. You will ensure the platform supports reliable experimentation and measurement, and subsequently you’ll lead a structured test-and-learn program post-launch for the defined optimization period.

You’ll build the operating system for CRO: instrumentation, experimentation readiness, governance, and iterative improvements.

Your Job Responsibilities

CRO Strategy & Program Ownership

Own and drive a structured, end-to-end CRO experimentation program aligned with business goals and user needs.
Define conversion KPIs, success metrics, measurement plans, and reporting cadences.
Partner closely with UX, product, and engineering teams to improve usability, reduce friction, and increase conversion efficiency across key journeys.
Establish and maintain experimentation governance, including hypothesis creation, prioritization frameworks, QA processes, test documentation, and stakeholder reporting.

Experimentation, Measurement & Enablement

Embed CRO best practices into information architecture, UX patterns, templates, and reusable components (e.g. CTA hierarchy, streamlined flows, friction reduction).
Define and implement robust measurement architecture, including funnel definitions, event schemas, attribution points, and baseline benchmarks.
Ensure experimentation readiness across platforms and tools, including:
- Stable DOM identifiers and test zones
- No-code / low-code testing compatibility
- Instrumentation QA and data integrity validation
Enable regionalized experimentation in alignment with localization and market-specific requirements.
Run post-launch optimization during the defined contract period by executing tests, analyzing results, and collaborating with engineering and content teams to roll out winning variants.
Maintain an ongoing experimentation cadence and document learnings, insights, and follow-on recommendations.

Key Deliverables

Executive-level CRO strategy and implementation documentation
CRO-ready templates and component standards (test zones and identifiers)
Funnel measurement plans and event specifications aligned with analytics and experimentation tooling
Experimentation governance toolkit (hypothesis templates, QA checklists, reporting formats)
Post-launch CRO operating plan and test cadence

Skills, Knowledge & Expertise

CRO & Experimentation

Strong experience designing and running structured CRO and A/B testing programs.
Hands-on expertise with experimentation platforms such as VWO, Optimizely, Adobe Target, and feature flagging tools (e.g. LaunchDarkly or similar).
Deep understanding of hypothesis-driven testing, test design standards, and statistical evaluation of results.

Analytics & Measurement

Advanced knowledge of GA4, including event modeling, funnel analysis, and attribution.
Experience with data visualization and reporting tools such as Looker Studio, Looker, or Tableau.
Solid understanding of tagging and instrumentation using GTM (client- and server-side) and stable data attributes.
Ability to validate tracking accuracy, data quality, and experimentation integrity.

UX, Data & Collaboration

Strong UX and conversion optimization mindset, informed by qualitative tools such as Hotjar, FullStory, Contentsquare, or Microsoft Clarity.
Experience working with data warehouses and analysis tools such as SQL, BigQuery, Snowflake, or equivalent.
Proven ability to collaborate cross-functionally with UX/design, engineering, product, analytics, localization, and marketing automation teams.
Comfortable communicating insights and recommendations to both technical teams and executive-level stakeholders.

Why Work At Axelerant?

Be part of an AI-first, remote-first digital agency that’s shaping the future of customer experiences.
Collaborate with global teams and leading platform partners to solve meaningful challenges.
Enjoy a culture that supports autonomy, continuous learning, and work-life harmony.

About Axelerant

Axelerant is a trusted Acquia partner, having worked on dozens of high-level implementations since 2012, with Acquia Professional Services and agency partners. Their engagements include the Fortune 100-1000s, and household name brands across industry sectors.

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