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The search landscape is being rewritten in real time. Google is no longer the only front door, buyers now discover, evaluate, and decide through ChatGPT, Gemini, Claude, and AI Overviews.
We are looking for an AVP - SEO to lead this shift from the front, someone who can build and scale our AI-driven discovery practice while owning revenue, margin, and delivery excellence spanning AIO/GEO, SEO, Content, Performance, and CRO. This is a builder's role. You will define how an entire organization thinks about AI visibility.
Key Responsibilities
1. Lead AI-Driven Discovery (AIO/AEO/GEO) Practice
- Own AIO/AEO/GEO practice: strategy, delivery frameworks, and client outcomes
- Build and evolve the standard operating playbook for AI visibility, covering technical readiness, content authority, and brand presence across AI platforms
- Educate clients honestly on what AI can and cannot deliver, and set the right expectations early
- Train and upskill delivery teams so the entire organization speaks a consistent, credible AIO & LLM narrative
- Stay ahead of a fast-moving landscape (LLM behaviour, platform updates, ranking signal shifts) and translate that into strategy changes before competitors catch up
2. Revenue & Margin Accountability
- Own revenue and margin outcomes for your portfolio, tracked against real dashboards
- Protect and grow margins through smart resourcing and effort tracking, without compromising delivery quality
- Retain enterprise accounts for the long term by staying close to outcomes
- Shape winning proposals with the sales team, with AI-driven discovery expertise as your edge in the room
- Spot and convert cross-sell and upsell opportunities as client needs evolve toward AIO and beyond
3. Delivery & Operational Excellence
- Ensure high-quality, timely, outcome-driven delivery across every account in your portfolio
- Track effort variance against baseline estimates across SEO, Content, and every COE, and act on what the numbers tell you
- Build a structured project review cadence with clear KPIs and clear ownership at every level
- Continuously improve delivery processes through standardization and automation, not more headcount
4. Systems, Automation & Governance
- Drive adoption of ERP as the single source of truth for tracking, billing, and performance.
- Build a culture where managers and teams use data to catch problems before they become escalations
- Maintain strong client satisfaction and resolve risks and escalations before they threaten the relationship
- Identify what can be automated (keyword research, technical audits, reporting, etc.) and partner with tech to build it
5. People Leadership & Capability Building
- Build a strong leadership pipeline of managers and future leaders within your unit
- Set clear goals, KPIs, and career paths for your team
- Drive continuous learning through structured training and mentorship, not just annual reviews
- Build a culture of ownership and accountability that scales as the team grows
What You Bring
- 8+ years in digital marketing, SEO, or a related domain, with at least 2+ years owning revenue or business-unit performance
- Real, hands-on AIO/AEO/GEO expertise. You should be able to walk into a room of CMOs and explain how AI platforms actually decide what to cite
- Experience managing large enterprise accounts and multi-disciplinary teams
- Strong commercial instincts: you understand margins, utilization, and what actually drives profitability, not just delivery
- Comfort with dashboards, data, and systems as the way you run a business
- A genuine builder's mindset. You'd rather create the playbook than just follow one
If you have already built something like this inside your current organization and are ready to do it at a bigger scale, we would like to talk. Interested candidates can also share their resume at preeti.fadikar@infidigit.com
Click on Apply to know more.