Digital Content Analyst

We are looking for a Digital Content Analyst to drive digital content initiatives through data-driven decision-making, strategic collaboration, and innovative experimentation. This role requires a blend of creativity, analytical thinking and analysis, and project management to enhance user engagement and achieve business goals. The ideal candidate will work closely with various teams to identify, create, optimize, and manage digital content that moves the needle for our brand. What Your Responsibilities Will Be Utilize data and analytics to uncover opportunities and identify projects based on impact and business objectives. Forecast core content metrics in partnership with analytics team and execute to meet targets. Provide a bridge between the website and content team to identify high-impact projects that enhance user engagement and conversion. Oversee and manage website content, working with content strategy to craft user journeys that provide value and guide users toward desired actions. Develop and execute a comprehensive SEO strategy, aligning with SEO best practices, brand guidelines, and business goals. Monitor, analyze, and report on content performance metrics, translating insights into actionable strategies. Stay updated with industry trends and best practices in digital content, SEO, and user experience. What You'll Need To Be Successful Bachelor's degree in marketing, communications, journalism, data analytics or a related field. 5+ years of experience in digital content strategy, web optimization, content marketing, or a similar role. Strong understanding of SEO, UX, and data analytics tools (PowerBI, Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) with a proven track record of using data to generate insights and hypothesis, ultimately setting plans for optimization on volume of qualified traffic and conversion rate. Excellent writing, editing, and communication skills, with examples of digital content creation and development. Experience with A/B testing and content experimentation to drive optimization. Strong project management skills with the ability to juggle multiple priorities. Experience collaborating with cross-functional teams, including UX design, Content Strategy, SEO, development, and marketing. Ability to think strategically and execute efficiently in a fast-paced environment. Background in digital marketing, conversion rate optimization (CRO), or customer journey mapping. Familiarity with Adobe Experience Manager, HTML, CSS, and front-end web development (a plus but not required).

We're Avalara. We're defining the relationship between tax and tech. We've already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year, and this year we became a billion-dollar business. Our growth is real, and we're not slowing down until we've achieved our mission - to be part of every transaction in the world. We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.