About the role
You design, implement and manage online marketing campaigns across various channels – from programmatic advertising (DV360, native, display, video, audio) to social paid campaigns on Facebook, Instagram, Pinterest and YouTube . You monitor the performance of your campaigns, optimize them based on relevant KPIs (CPC, CPL, CPM) , and create detailed reports and data-based learnings for continuous optimization. You develop and implement innovative campaigns and individual marketing measures for tourism partners and coordinate external agencies and cooperation partners . You will be responsible for project management of online marketing campaigns , budget planning and control , and ensure high quality assurance through reporting and controlling . Du bist für die Eventbewerbung verantwortlich, entwickelst kreative Ideen für reichweitenstarke Events, bewirbst den Ticketverkauf und sorgst für eine optimale Online-Sichtbarkeit. Du testest neue Onlineplattformen, Werbeformate und Vermarktungspartner, optimierst bestehende Systeme und Abläufe (z. B. Marmind, B2B-Webseite) und trägst aktiv zur Weiterentwicklung der digitalen Marketingstrategie bei.
About the company
As a tourism organization, the Austrian National Tourist Board (ÖW) acts worldwide as a highly competent hub for impactful future topics in the tourism system. Our partners in the Austrian tourism industry are at the heart of everything we do. We are globally networked and support the Austrian tourism industry with our knowledge, data, innovative technologies, and market access to over 30 international markets. Through target group-specific communication, we inspire travelers worldwide to visit Austria. Sustainability and digitalization are a given for us.
