Website:
commergence.in
Job details:
Job Description
Lead
technology and strategy engagements focused on
Adobe Audience Manager (DMP) and
Adobe Real-Time CDP (RT-CDP) across cross-functional workstreams including analytics, offline data onboarding, and digital media activation
- Develop deep expertise in clients’:
- Digital advertising ecosystem and architecture
- Online business models and marketing strategies
- Gather, document, and refine:
- Business and technical requirements
- Key Performance Indicators (KPIs)
- Data and integration specifications
- Collaborate with internal teams and client stakeholders to:
- Design scalable AAM and RT-CDP use cases
- Integrate data sources, platforms, partners, and analytics capabilities
- Architect and implement:
- Audience segmentation strategies in AAM & RT-CDP
- Data onboarding and identity resolution strategies
- Tagging frameworks and data collection solutions
- Act as a trusted advisor by:
- Guiding stakeholders on data-driven marketing and audience activation strategies
- Driving measurable business outcomes aligned with client objectives
- Deliver reporting and insights by:
- Aligning with digital advertising KPIs
- Enabling performance tracking, attribution, and optimization
- Engage with cross-functional client stakeholders including:
- Marketers, analysts, developers, and senior executives
- Communicate proactively and confidently throughout the project lifecycle
- Build deep expertise in Adobe Experience Cloud (AAM & RT-CDP) and leverage it to optimize customer experiences and marketing effectiveness
Skills: customer data platforms,rtcdp,adobe audience manager
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