Product Analyst

We are looking for a Product Analyst with expertise in data-driven decision-making, campaign optimization, and machine learning to enhance product growth and customer engagement. The ideal candidate will work on increasing cross-sell opportunities through the app, optimizing acquisition costs using advanced models, and maintaining critical business dashboards. Key Responsibilities: Develop and implement customer segmentation and propensity models to drive business growth. Optimize marketing campaigns and reduce customer acquisition costs using advanced ML models. Analyze customer behavior to identify high-value opportunities for cross-sell and retention. Conduct root cause analysis for data/product discrepancies and provide actionable insights. Maintain, optimize, and automate business intelligence dashboards. Work on ad-hoc analytical requests to support business teams. Collaborate with product and marketing teams to drive data-driven decision-making.

The dream started two decades ago by Mr. Sanjay Agarwal, a merit holder Chartered Accountant and a first generation entrepreneur, along with his proficient team. Together, the dexterous team embarked on a journey of excellence while enriching lives along the way. What started off as a dream to be one of the fastest growing NBFCs, AU Financiers is now AU SMALL FINANCE BANK. Throughout our journey we have focused on solutions, completely based on our customers' needs. As we grow, we continue to be farsighted, aligning the interest of our community at large.