3.Media Relations & Industry Engagement
Nurture and maintain strong relationships with industry publications and media contacts
Develop and distribute press releases strategically to maximize exposure
Identify opportunities for editorial placements, client testimonial features, and thought leadership
Understand how to align PR efforts with broader marketing campaigns
Proactively identify opportunities to create synergy between trade shows, digital campaigns, content, and media outreach
4.Video Production & YouTube Management
Film and edit high-quality marketing videos (corporate, product, social, event)
Manage YouTube channel optimization (SEO titles, descriptions, tags, retention strategies)
Design high-converting custom thumbnails
Repurpose long-form content into short-form digital asset
5.AI & Marketing Automation
Utilize advanced AI tools beyond basic prompting (agents, structured workflows, automation systems)
Build scalable AI-driven content engine
Implement automation using tools such as Zapier
Continuously research and suggest/deploy emerging AI and marketing technologies
6.Email, SMS & Campaign Marketing
Develop and deploy email campaigns and automated sequences
Execute SMS marketing campaigns
Conduct A/B testing and campaign optimization
Maintain segmentation, list hygiene, and deliverability best practices
7.Content & Communications
Write and publish good-GEO blogs across brands’ websites
Draft and distribute press releases on news-worthy products, events, applications, & announcements
Support leadership with presentations or decks
8.Social Media & Creative Asset Development
Be able to create and work with graphic design to create social media graphics, digital ads, and email visuals
Maintain content calendars and posting cadence
Align social, email, PR, events, and paid media into cohesive campaigns
Constantly create creative posts to drive sales opportunities and synergies among businesses under the division
9.Trade Show & Event Execution
Complete show page media in different show portals
Work with graphic designer to deliver digital/print show ads before deadlines booth visual display
Create compilation videos for TVs in booth for good visual display
Be a part of preparing and coordinating trade show logistics
Assist with vendor communication, ordering, event billing and interco chargebacks calculation
Develop booth graphics and promotional materials
Execute pre- and post-event campaigns (email, social, PR, direct mailing, Ads etc.)
Create and improve SOPs for MKT, production, logistics to streamline processes
10.Marketing Project Coordination
Prioritize projects strategically based on measurable business impact
Manage timelines and deliverables across different teams involved
Use project management tools in Teams to track/plan execution
Ensure high-quality work is delivered on time and within scope and budget
Demonstrate strong organizational discipline and deadline accountability
11.Reporting, Analytics & Paid Media
Generate recurring weekly / monthly marketing performance reports
Track KPIs and provide actionable insights
Monitor attribution and conversion performance
Recommend data-driven improvements