CollegeDekho
Website:
collegedekho.com
Job details:
Job Description: AdOps / SEM
(Paid Campaign Professional for Google, Facebook, Instagram, YouTube, LinkedIn, Quora, etc.)
As a Digital Marketing Manager, your role will be to manage online campaigns across various platforms (Social, Search, and Display) and ensure the delivery of an effective, profitable service. The Digital Marketing Specialist will also liaise with the Creative, Tech, and Ops teams to ensure campaign optimisation and maintain a smooth workflow.
Primary responsibilities and requirements will include:
- Extensive Knowledge of Google AdWords, Bing, Facebook Ad Manager to perform daily campaign Management on Google, Facebook & Instagram.
- Setting up, managing and optimising PPC campaigns of various clients on Google, Bing, Facebook and other 2nd-tier search engines.
- Manage, review, and perform daily account responsibilities.
- Should have the knowledge to implement and monitor conversion tracking in Google Analytics using AdWords and other CPC/PPC campaigns.
- Generating UTM, Implementing GTM Pixels and Tracking Links
- QC of Landing Page and tracking parameters to track the entire funnel of ongoing campaigns.
- Provide insights on creatives, audiences and campaign level for all major metrics, including conversions, CTR, CPC, and CPL
- Recommend new strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of digital campaigns according to client goals.
- Strong Campaign Optimisation and analytical skills, and well-versed with Excel sheet functionality
- Proficiency with MS Excel and other MS Office tools
To be considered for this position, you will:
- Have worked for an Advertising Agency for at least 2-4 years in a similar role.
- Have managed one or several accounts and proven delivery of successful results.
- Have the ability to present and propose solutions to your team and client
- Have solid planning and organisational skills with the ability to perform multiple tasks at any given time.
- Have a good understanding of the Digital advertising industry
- Must be a team player and have a good learning attitude.
- Google AdWords certified professional (preferred).
- Should have a good hand on Excel formulas & Calculations.
Key Skills:
Google AdWords Professional, Search Engine Marketing, Display Advertising, Digital Marketing, Online Marketing, Online Campaign Management, Google AdWords, PPC Campaigns, Social Media Paid Marketing, SEM.
Strong interpersonal skills, including written and oral communication skills
Tools must know:
Google Analytics, GTM, Google Ads Console, Facebook Business Manager, MS Excel, MS Office
Click on Apply to know more.