NAOS (Bioderma - Institut Esthederm - Etat Pur)
Website:
naos.com
Job details:
NAOS Skin Care is a 47-year-old French multinational corporation, present in over 120 countries. We are a major global player in skincare with three renowned brands: BIODERMA, Institut Esthederm, and Etat Pur. Our mission is to create products that respect the skin’s natural biology while delivering exceptional results.
We are seeking an Asst. Brand Manager/Brand Manager - Digital to join our Digital Marketing team at the Head Office in Navi Mumbai (Seawoods). As an Asst. Brand Manager/Brand Manager - Digital at NAOS, you will have the following key responsibilities to manage:
Key Responsibilities:
1. Brand Strategy & Planning:
- Develop and Execute Local Brand Strategy: Create and implement comprehensive annual and long-term marketing plans (including budget management) for the assigned brand, aligned with global brand DNA and local market insights.
- Market Analysis: Conduct continuous market research, competitive analysis, and consumer deep dives to identify growth opportunities and refine brand strategy.
- Brand Integrity: Serve as the brand guardian, ensuring all local communications, visuals, and activities consistently reflect its core values of purity, precision, personalized skin diagnostics, and transparency regarding ingredients.
2. Marketing Campaigns & Execution:
- Product & Service Launches: Lead the end-to-end local go-to-market strategy for new product innovations and diagnostic/personalization service, coordinating with sales, training, PR, and digital teams.
- Omnichannel Activation: Plan and manage marketing campaigns across all channels, with a strong focus on:
- Digital & E-commerce: Managing the brand's presence on its official platform (with emphasis on the diagnostic tool), e-commerce marketplaces, and social media (content strategy, education-focused influencer relations).
- Expert & Retail Channels: Developing tailored merchandising, POS materials, and trade marketing initiatives for key derma clinics, premium pharmacies, and selected retail partners. Building relationships with dermatologists and skincare experts.
- Media & PR: Working with agencies to secure coverage that highlights the brand's scientific rigor, ingredient purity, and personalized approach to skincare.
- Pricing & Promotion: Recommend and manage pricing strategies, promotional calendars, and sampling programs (including diagnostic kit sampling) to drive trial, loyalty, and market penetration.
3. Performance Monitoring & Financial Management:
- Performance Tracking: Monitor, analyze, and report on key brand metrics (e.g., sales, diagnostic tool adoption rate, customer retention, ROI on campaigns) and provide actionable recommendations.
- Budget Ownership: Meticulously manage the brand marketing budget, ensuring effective resource allocation and adherence to financial targets.
- Forecasting: Collaborate with sales and supply chain teams on accurate sales forecasting for existing products and new launches.
4. Cross-Functional Collaboration:
- Sales & Education Partnership: Work closely with the Sales and Education teams to provide advanced product knowledge, competitive intelligence, and tools to effectively communicate the brand's personalized diagnostic and benefits.
- Global/Regional Coordination: Liaise with the NAOS Group's central marketing teams to share local performance data, ensure cohesive strategy alignment, and adapt global assets.
- Agency & Partner Management: Manage relationships with external agencies (creative, media, PR, digital) and key retail/medical partners to ensure high-quality, on-brand, and timely execution of marketing activities.
Qualifications & Required Skills:
- MBA in Business Management, Marketing, Digital Marketing is required.
- 3 - 5 years of experience in Brand Management, with a strong preference for experience in dermocosmetics, clinical skincare, pharmaceutical skincare, or brands with a premium/personalized positioning.
- Brand Expertise: Proven ability to build, manage, and defend a premium, science-backed brand's equity.
- Analytical Skills: Strong analytical and financial acumen, comfortable interpreting data, P&L, and ROI analysis.
- Communication: Excellent written and verbal communication skills, with the ability to articulate a clear vision and educate both internal teams and external partners on complex product benefits.
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