Website:
xpozive.com
Job details:
Experience: 4-6+ Years
Salary: Based on experience level
Location: Bangalore (HSR Office)
Department: Retention
Role Overview
We are looking for an Associate Retention Manager to help drive app retention, DAU growth, and long-term user engagement. This is a hands-on, execution-focused role working closely with Product, Data, and CRM teams to analyze user behavior, support feature-led retention initiatives, and improve key engagement metrics.
The role is ideal for someone early in their retention/growth career who has worked in a B2C / D2C app environment and wants to deepen their impact on product-led retention.
Key Responsibilities
App Retention & DAU
● Track and analyze DAU, MAU, stickiness (DAU/MAU) and retention cohorts
● Monitor trends and proactively flag drops or spikes in DAU
● Identify which features, cohorts, or journeys are driving sustained engagement
Product & Feature-Led Retention
● Work closely with Product Managers on features impacting retention (e.g., login, onboarding, reminders, personalization)
● Support experimentation on features aimed at long-term habit formation
● Measure post-launch feature impact on retention metrics
Data Analysis & Insights
● Analyze user behavior across paid vs organic cohorts
● Use dashboards, funnels, and cohort analysis to answer “why” behind metric movement
● Convert data insights into clear recommendations
CRM & Channel Support
● Execute and optimize CRM journeys across push, WhatsApp, email, and in-app
● Support revenue and engagement use cases via CRM tools
● Collaborate with senior team members on lifecycle experiments
Ideal Candidate Profile
Must-Have
● 4-6 years of experience in B2C / D2C product companies
● Exposure to app retention, growth, CRM, or product analytics
● Hands-on experience working with DAU, MAU, retention metrics
● Comfortable with data analysis using Excel, dashboards, or basic SQL
● Has worked on or supported at least one product or feature impacting retention
Good to Have
● Experience with tools like Clevertap, MoEngage
● Worked on onboarding, login, reminders, subscriptions, or engagement features
● Prior collaboration with Product or Growth teams
Why This Role Matters
● Direct ownership of core app engagement metrics
● Exposure to product-led retention strategy
● Opportunity to work on habit-forming products at scale
● Clear growth path into Retention Manager / Senior Retention roles
Click on Apply to know more.