Pintola
Website:
pintola.in
Job details:
Associate Marketing Manager
Roles & Responsibilities
Social Media Management
- Execute the brand’s digital strategy across social media platforms
- Develop & manage monthly content calendars aligned with campaign priorities & brand objectives.
- Identify and coordinate influencer collaborations, including briefing and performance tracking.
- Act as the primary POC with digital and creative agencies for social media campaign execution, ensuring timelines, quality, and brand consistency.
- Track and analyse platform performance metrics; recommend optimisation actions based on data insights.
Brand Strategy & Marketing Campaigns
- Support the development and execution of the annual brand plan and marketing calendar.
- Provide inputs on consumer segmentation, positioning, and communication frameworks.
- Support the execution of 360-degree marketing campaigns across offline and online channels
- Assist in drafting campaign briefs and coordinating with internal stakeholders and agencies.
- Ensure consistent brand communication across all consumer touchpoints.
- Conduct post-campaign analysis and document key learnings and improvement areas.
Consumer & Market Intelligence
- Analyse consumer data, digital analytics, and performance to identify growth opportunities.
- Monitor competitor activities and category trends.
- Support insight generation to inform brand and innovation decisions
Go-to-Market Execution
- Collaborate with Sales, Trade Marketing, and R&D teams to support product launches.
- Ensure readiness of marketing materials and communication assets as per launch timelines.
- Support execution of in-market activations and trade initiatives.
Performance Analytics & Reporting
- Track KPIs across digital performance, campaign effectiveness, and brand health
- Prepare structured dashboards and reports with data-backed recommendations.
Skills & Qualifications Required
- Graduate with 3–4 years of marketing experience OR MBA with 1–2 years of experience
- Minimum 2–3 years of hands-on experience managing social media platforms is mandatory.
- Demonstrable experience in digital marketing and content strategy execution.
- Content creation experience (Short-form video ideation, scripting, or content direction) preferred and will be considered a strong advantage.
- Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
Strong communication and stakeholder management skills with the ability to work cross-functionally.
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