Associate Marketing Manager

Accumax Lab Devices Pvt Ltd

Website: accumaxlab.com
Job details:

Company Description

Accumax Lab Devices Pvt Ltd is a global leader in laboratory liquid handling solutions, benchtop consumables, bioprocess solutions and benchtop equipment with a strong emphasis on innovation and customization. For over two decades, we have partnered with top-tier global brands to deliver high-quality, tailored products that meet precise performance, branding, and regulatory requirements. Our advanced manufacturing and assembly facilities enable us to provide next-generation solutions, including pipettes, centrifuges, and PCR consumables, to clients in over 130 countries across industries such as biotechnology, pharmaceuticals, life sciences, and analytical research. With our dedicated brand Neuation, we expand our offerings to include state-of-the-art lab equipment like centrifuges and shakers, supporting the needs of the modern laboratory. At Accumax, we are committed to empowering global research and discovery through collaboration, innovation, and quality excellence.

About the Role:

We are looking for a dynamic and result-oriented Associate Marketing Manager to support and drive marketing initiatives across the various brands of Accumax Group. The ideal candidate will bring a strong blend of scientific understanding and marketing acumen, with the ability to contribute to brand building, market development, and customer engagement in the life sciences domain. 

Key Responsibilities :

Marketing Strategy & Execution • Assist in developing and executing marketing strategies across multiple brands of Accumax group • Support go-to-market planning and campaign execution • Analyze market trends, competition and customer insights

Content & Digital Marketing • Develop and execute content strategies for digital platforms • Manage social media campaigns to enhance brand visibility and engagement • Coordinate creation of technical and marketing content (brochures, blogs, videos)

Branding & Communication • Support brand positioning and branding initiatives across global markets • Ensure consistency in brand messaging across all channels

KOL & Customer Engagement • Identify and engage Key Opinion Leaders (KOLs) • Build and maintain strong relationships with customers and channel partners

Events & Field Marketing • Plan and execute exhibitions, trade shows and roadshows • Coordinate with internal and external stakeholders for event success

Marketing Collateral Management • Manage catalogs, brochures, and product documentation • Ensure timely updates and alignment with brand guidelines

Cross-Functional Collaboration • Work closely with sales, product, and technical teams • Coordinate with internal stakeholders to ensure seamless execution of marketing initiatives

Qualifications & Experience :

• Master’s degree in Life Sciences, Biotechnology, Microbiology, or Applied Sciences

• 1–3 years of experience in Sales, Product Management, or Marketing (preferably in life sciences industry)

• Strong understanding of laboratory products and scientific applications (preferred) Key Skills

• Strategic thinking with execution capability

• Strong communication and content development skills

• Digital marketing and social media understanding

• Ability to manage multiple projects and stakeholders

• Analytical mindset with attention to detail

• Willingness to travel for exhibitions and events

Why Join Us?

• Opportunity to work in global market with Accumax Group

• Exposure to international markets and marketing strategies

• Dynamic and growth-oriented work environment

• Opportunity to build a strong career in life sciences Marketing 

Click on Apply to know more.