Website:
organo.co.in
Job details:
Job Description: Associate Manager – Video Content Creator
Department: Branding & Marketing
Designation: Associate Manager – Video Content Creator
Reporting To: VP – Branding
Location: Hyderabad
Experience: 5–8 years
Employment Type: Full-time
To conceptualise, produce, and manage compelling video content that brings the Organo brand, its communities, people, projects, and sustainability philosophy to life. The role will own the end-to-end video content lifecycle, from ideation and scripting to filming, editing, publishing, and performance analysis, ensuring consistency with the organisation’s brand identity and communication objectives.
- Key Responsibilities
- Video Strategy & Content Planning
- Develop video content strategies aligned with organisational branding, marketing, business, and communication objectives.
- Create monthly content calendars for social media, digital campaigns, project promotions, and internal communications.
- Translate business priorities, customer stories, employee experiences, and sustainability initiatives into engaging visual narratives.
- Identify emerging video formats, storytelling techniques, and digital content trends relevant to the brand.
- Video Production & Editing
- Manage end-to-end video production, including concept development, scripting, storyboarding, filming, editing, sound design, colour correction, and final delivery.
- Produce high-quality short-form and long-form videos for Instagram, YouTube, LinkedIn, websites, presentations, and other digital platforms.
- Create reels, interviews, testimonials, project walkthroughs, event highlights, promotional films, and behind-the-scenes content.
- Independently operate cameras, lighting, audio equipment, and other production tools as required.
- Ensure all video assets meet established quality standards, timelines, and platform-specific specifications.
- Brand Storytelling & Employer Branding
- Showcase Organo’s philosophy of sustainable living, community building, ecological responsibility, and conscious lifestyles through impactful video stories.
- Create employee stories, leadership messages, workplace culture videos, recruitment campaigns, and internal engagement content.
- Capture organisational events, employee celebrations, learning initiatives, recognition programmes, and culture-building activities.
- Collaborate with HR and other departments to strengthen employee engagement and the organisation’s employer brand.
- Develop authentic stories featuring customers, residents, employees, leadership, and other relevant stakeholders.
- Cross-functional Collaboration
- Work closely with Branding, Marketing, HR, Sales, Business Development, and project teams to understand content requirements.
- Coordinate with external production agencies, freelancers, photographers, and creative partners when required.
- Manage production schedules, shoot logistics, approvals, and stakeholder feedback.
- Ensure timely delivery of video assets for campaigns, events, launches, and internal communication initiatives.
- Digital Publishing & Performance
- Optimise video content for different digital platforms, including aspect ratios, duration, captions, thumbnails, and audience preferences.
- Track content performance through views, reach, watch time, engagement, shares, and other relevant metrics.
- Analyse performance trends and recommend improvements in content formats, storytelling, and distribution.
- Maintain an organised library of raw footage, edited videos, project files, and approved brand assets.
- Ensure appropriate permissions, releases, music licensing, and usage rights for published content.
- Innovation & Continuous Improvement
- Experiment with emerging video production tools, AI-assisted editing, motion graphics, animation, and other relevant technologies.
- Introduce scalable content production processes to improve turnaround time and consistency.
- Maintain high creative standards while balancing production budgets, deadlines, and business priorities.
- Qualifications & Experience
- Bachelor’s degree in Film Making, Mass Communication, Visual Communication, Multimedia, Media Production, or a related discipline.
- 5–8 years of relevant experience in video production, digital content creation, filmmaking, or brand storytelling.
- A strong portfolio demonstrating end-to-end video production and editing capabilities.
- Experience managing multiple video projects independently, from concept to final delivery.
- Technical Skills
- Proficiency in Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or equivalent professional editing software.
- Working knowledge of Adobe After Effects, motion graphics, and animation tools.
- Practical experience with cameras, lenses, lighting, audio recording, and production equipment.
- Understanding of social media video formats, platform algorithms, audience engagement, and digital content trends.
- Familiarity with AI-enabled video production and editing tools is an advantage.
- Strong scripting, visual storytelling, composition, sound design, and colour-grading skills.
- Behavioural Competencies
- Creative thinking and strong visual storytelling ability.
- Ownership and accountability for end-to-end project delivery.
- Strong planning, prioritisation, and time management.
- Effective stakeholder management and cross-functional collaboration.
- Attention to detail and commitment to quality.
- Adaptability, curiosity, and willingness to experiment with new formats and technologies.
- Key Performance Indicators (KPIs)
- Timely delivery of video projects against the approved content calendar.
- Quality, consistency, and brand alignment of video assets.
- Video reach, watch time, completion rate, and audience engagement.
- Contribution of video content to campaign objectives and brand awareness.
- Effectiveness of employer branding and internal communication videos.
- Production efficiency, turnaround time, and adherence to approved budgets.
- Growth in the organisation’s reusable video asset library and content output.
- Role Expectations
The Associate Manager – Video Content Creator is expected to function as an independent creative professional who combines hands-on production expertise with strategic thinking, stakeholder management, and accountability for measurable content outcomes. The role requires both creative ownership and the ability to translate business objectives into compelling visual communication.
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