Social Current India
Website:
socialcurrent.in
Job details:
Company Description Social Current India is a neo-digital company that specializes in social and digital media, operating with a continuous focus on online engagement. Founded in 2022 by digital marketing and social media specialist Rahul Ghosh, the company brings extensive experience working with leading digital personalities. Social Current India offers end-to-end digital marketing solutions, including strategy, consulting, campaign execution, and public relations support for startups and established brands. The company also focuses on talent management, connecting creators with brands, mentoring emerging talent, and supporting long-term career growth in social media. In addition, Social Current India provides production services, from planning and filming to post-production, making it a comprehensive partner for organizations seeking a strong digital footprint.
Role Description The Associate – Influencer Marketing is a full-time, on-site role based in Gurugram. This role involves identifying and onboarding relevant influencers and creators, managing influencer relationships, and coordinating collaborations that align with client and campaign objectives. The associate will assist in planning and executing influencer marketing campaigns across social media platforms, including briefing influencers, tracking deliverables, and monitoring campaign performance. Daily responsibilities include coordinating with internal teams such as social media, sales, and PR, maintaining databases and reports, and supporting contract negotiations and budget tracking. The role also involves staying informed about industry trends, emerging platforms, and new creators to help strengthen the company’s influencer network.
Qualifications
- Strong Communication skills, including clear written and verbal communication and relationship-building abilities.
- Hands-on experience or strong interest in Influencer Marketing, including identifying, evaluating, and managing creators.
- Knowledge of Social Media Marketing, including major platforms, content formats, analytics basics, and audience engagement.
- Understanding of Public Relations, including brand positioning, reputation management, and coordination with media or partners.
- Basic Sales skills, such as pitching concepts, negotiating collaborations, and supporting revenue-focused initiatives.
- Attention to detail, organizational skills, and the ability to manage multiple campaigns and deadlines.
- Comfort working in a fast-paced, on-site environment in Gurugram and collaborating with cross-functional teams.
- Relevant academic background in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Prior experience or internships in influencer marketing, digital agencies, or social media roles are an advantage.
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