Associate Director - Digital Marketing
CRISIL
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- business strategy
- cross-functional
- demand generation
- digital marketing
- fintech
- SaaS
About the role
CRISIL
Website:
crisil.com
Job details:
Key Responsibilities:
- Develop and execute integrated digital marketing strategies across website, social media, and digital platforms.
- Lead enterprise marketing initiatives, ensuring alignment with organizational objectives and business growth.
- Drive ROI-focused campaigns with a demand generation mindset and digital-first approach.
- Collaborate with stakeholders and senior leadership to ensure alignment of marketing initiatives with overall business strategy.
- Lead cross-functional teams and external agencies to ensure seamless execution of campaigns.
- Monitor, measure, and report on campaign effectiveness and optimize for continuous improvement.
Key Skills & Expertise:
- Proven expertise in integrated marketing and delivering measurable ROI.
- Strong experience in stakeholder management and business interactions at senior levels.
- Deep understanding of digital-first marketing approaches and emerging digital trends.
- Experience managing diverse marketing channels including website, social media, and enterprise campaigns.
Qualifications:
- 7 to 14+ years of progressive experience in marketing with a focus on digital and integrated marketing
- Strong leadership skills with the ability to inspire and manage high-performing teams.
- Excellent communication, strategic thinking, and problem-solving abilities.
- Industries like SaaS, BFSI, fintech, insurance, startup
- MBA/PG in Marketing or related field preferred.
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