Associate Business Manager - Marketing Automation
Puretech Digital
- Location
- Mumbai Metropolitan Region
- Job type
- Full-time
Required skills
- CRM
- customer engagement
- end-to-end
- marketing campaigns
- marketing plans
About the role
Puretech Digital
Website:
puretech.com
Job details:
Key Responsibilities:
- Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies and set up automated journey-based campaigns to plug funnel drop-offs.
- Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns, thereby maintaining a constant retention rate across categories, healthy repeat, and revenue improvements.
- Have worked extensively on tools like CleverTap, MoEngage, Webengage etc. and drove conversion numbers.
- Craft the product communication strategy and own it.
- Work within the performance marketing team and coordinate with the Product and content teams to deliver customer engagement and retention campaigns recommendations.
- Creating weekly and monthly marketing plans and budgets for our different channels.
- Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.
- Ensure timely and flawless execution of all CRM campaigns through different channels – SMS, Email, Push Notifications, In-app marketing, etc.
- To use third-party tools available for managing messaging for automation and superior quality messages .
- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
- Build retention marketing campaigns based on customer segmentation.
- Conducting Survey & Research to understand Repeat Customer Behaviour & Habits better.
- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.
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