Style Union-Nexon Omniverse Limited
Website:
styleunion.in
Job details:
Associate — Brand Creative & Influencer Marketing
Company: Style UnionLocation: [Mumbai / On-site]Experience: 1–2 yearsReports to: [Head of E-Commerce] Type: Full-time
About Style Union
Style Union is a fast fashion D2C brand with 100+ stores across India and a rapidly growing online business. We build product-led apparel — hero lines like AirDry, FluidX, Repants and Travelator — designed to be better every season rather than cheaper. We don't discount. That means our creative has to do the persuading.
We are expanding aggressively into new markets, and we are looking for someone to own how the brand shows up in feeds: the ads people stop on, and the creators who make people want the product.
The Role
You will sit at the intersection of creative production and influencer marketing. Day to day, that means turning product and brand priorities into scroll-stopping ad creative, and building a creator programme that actually drives consideration rather than vanity reach.
This is a hands-on role with real ownership. You will brief and steer external partners, but you are expected to have a point of view of your own on what good looks like.
What You'll Do
Creative
- Translate campaign and product briefs into creative concepts for paid social, organic, and lifecycle channels
- Write and shape briefs for photo and video shoots, and be on set to make sure the output matches the intent
- Build and maintain a pipeline of performance creative: hooks, formats, and variants that can be tested at volume
- Track creative performance against media metrics and feed learnings back into the next round of concepts
- Keep visual and tonal consistency across ads, site, retail collateral, and creator content
Influencer & Creator Marketing
- Identify, evaluate, and onboard creators across tiers, from large-reach names to regional and micro creators
- Run campaigns end to end: briefing, negotiation, contracting, content approvals, timelines, and payouts
- Build creator content that is native to the platform rather than a repurposed ad
- Support market-entry campaigns in new cities and states, adapting the creator mix to each market's maturity
- Measure output on business outcomes, not just impressions, and maintain clear reporting on cost per outcome
Agency & Partner Management
- Act as the day-to-day point of contact for creative, production, and influencer agencies
- Write briefs that are specific enough to get usable work back the first time
- Review agency output critically, give clear feedback, and hold partners to timelines and quality
- Keep costs and deliverables tracked against budget
What We're Looking For
- 1–2 years of experience in creative, social, influencer, or brand marketing, ideally with a D2C, apparel, or consumer brand, or at an agency serving one
- A genuine feel for apparel advertising: you can articulate why one ad works and another doesn't
- Native fluency with Instagram, YouTube and short-form video culture, including how trends move and how creators actually work
- Experience briefing or coordinating with external agencies, vendors, or freelancers
- Strong written communication; you can write a brief, a caption, and a follow-up email equally well
- Comfortable with numbers: you can read a performance report and change your creative approach because of it
- Working knowledge of production tooling (Canva, Figma, CapCut, Premiere Pro or similar) is a plus, though you won't be the primary designer
- High ownership and fast turnaround instincts; fast fashion moves at the speed of the trend
Nice to Have
- Prior work on a brand that competes on product rather than price
- Exposure to regional or vernacular creator markets in India
- Experience with UGC-style ad formats and creator whitelisting
Why This Role
You will get direct exposure to a founder-led team, real budget to work with, and the freedom to test. The brand is at a stage where a single good creative idea is visible in the numbers within a week. If you want to build a portfolio of work that actually shipped and actually performed, this is the seat.
Click on Apply to know more.
