Website:
urbanfleettech.com
Job details:
JOB DESCRIPTION
Associate – Sales & Marketing
Compensation
₹40,000 – ₹45,000 per month (fixed), reviewed after successful completion of the launch quarter. Performance incentives linked to verified buyer signups may be introduced post-launch.
Location
CarBounty office, 2nd Floor, Omaxe Celebration, Sector 48, Gurugram (on-site; field visits within NCR as required)
Employment type
Full-time, six-day work week
Experience
3–5 years across digital marketing, inside sales, or both
Reporting to
Founder & CEO
Joining
Immediate to 15 days preferred About CarBounty
CarBounty, operated by urbanFleet Technology Private Limited, is a verified-buyer marketplace for new-car retail, launching in Gurugram in July 2026. We are a DPIIT-recognised startup, our launch cohort covers Maruti, Hyundai, Tata, Mahindra and Kia dealerships across Gurugram, and dealers pay us only on closed, GST-verified sales — not per lead.
Role summaryThis role sits at the point where marketing becomes revenue. You will own the buyer-side funnel end to end: running the campaigns that bring in-market car buyers to CarBounty, converting interested visitors into verified signups, and guiding those signups into active offer rooms. You will work directly with the founders and see your work convert into real transactions within days.
Key responsibilities• Paid campaigns — Plan and run Meta (Facebook/Instagram) and Google campaigns targeting in-market new-car buyers in Gurugram.
• Social & content — Build and manage CarBounty's Instagram and LinkedIn presence; create posts, reels and creatives in English and Hindi that explain the offer-room model simply.
• WhatsApp journeys — Set up and operate WhatsApp Business journeys that move a curious visitor to a verified signup, and nurture signups toward active offer rooms.Join Whatsapp Groups to spread the word about us.
• Buyer-side sales — Call and follow up with interested buyers, explain how the offer room and commitment fee work, and convert signups into active, paying buyers on the platform.
• Field support — Support on-ground buyer acquisition around the launch — events, society activations and local partnerships within the launch radius.
• Measurement — Track cost per signup, signup-to-offer-room conversion and channel performance; report weekly with numbers, not impressions.
Scope boundaryThis role owns the buyer side of the marketplace only. Dealer acquisition, dealer relationships and dealer-side commercial conversations are owned by the Dealer Relationship Manager and the founding team. Any dealer-side query received by this role is handed over, not handled.
Key performance indicators• Verified buyer signups per week
• Cost per verified signup
• Signup-to-active-offer-room conversion rate
• Campaign reporting discipline — weekly report submitted with complete numbers
What we look for• Hands-on experience running Meta Ads yourself — not briefing an agency.
• Comfort picking up the phone and talking to a stranger about a ₹10-lakh purchase.
• Ability to write your own copy in English and Hindi.
• Temperament for early-stage work: ownership, speed, and comfort with ambiguity.
• Bonus: experience with WhatsApp Business tools (e.g. WATI), GA4, or a consumer marketplace.
Why this roleYou will not find another role at this level where you own the full journey from advertisement to transaction, sit ten feet from the founders, and shape how a city buys its next car. Compensation is honest for the level, the learning curve is steep, and the growth path is real: as CarBounty expands to Patna, Bengaluru and Mumbai over the next 18 months, the first buyer-side hire is best placed to grow with it.
How to applyEmail your CV and one campaign or sales result you are proud of (with numbers) to admin@carbounty.com with the subject line “Associate – Sales & Marketing — [Your Name]”.
Click on Apply to know more.