Moolchand Healthcare
Website:
moolchandhealthcare.com
Job details:
🚀 We’re Hiring: Associate – AI-Driven Digital Marketing & Content Specialist (Healthcare)
📍 Moolchand Hospital | New Delhi
🕒 Experience: 1–3 Years
🏥 Healthcare | AI Content | SEO | Social | Short-Form Video
🌟 Why This Role Matters
Moolchand is a 100-year-old healthcare institution trusted by generations.
Today, we operate as a technology-driven, AI-enabled, paperless hospital ecosystem — where digital intelligence strengthens clinical excellence and operational efficiency.
This role is about building a high-output AI content engine that strengthens patient trust, improves discovery, and supports measurable growth across search, social, and AI/LLM platforms.
🌐 Our Technology & AI Ecosystem
At Moolchand, technology is operational — not cosmetic.
We have:
🔹 LLM-based AI systems in collaboration with leaders like Anthropic
🔹 Advanced robotic-assisted surgery across specialties
🔹 AI-enabled CT imaging for faster and smarter diagnostics
🔹 Medical AI Assistance systems enhancing patient information access and operational intelligence
🔹 PACS-integrated imaging inside the Moolchand MyHealth App, enabling patients to securely view imaging (X-ray/CT/MRI/USG)
🔹 A structured paperless hospital model with digitized medical records, integrated CRM systems, and real-time dashboards
🎯 The Role
This is an AI-first execution role.
You will use AI tools to create and publish high-quality healthcare content at speed — while ensuring medical accuracy, brand consistency, and performance-driven iteration.
🔥 What You’ll Own
🧠 AI Content Production (Core)
Use AI workflows to generate and produce:
Social posts (Instagram/Facebook/LinkedIn)
Reels/Shorts scripts, hooks, captions, hashtags (AI-assisted)
Doctor/specialty explainers, patient FAQs, symptom-to-treatment journeys (AI-assisted)
Website/landing page content for campaigns (AI-assisted)
Convert doctor inputs into patient-friendly output using structured prompting
Ensure medical accuracy, clarity, and brand tone (final human validation)
🎥 AI Video Creation + Editing
Produce Reels/Shorts with strong pacing, subtitles, CTAs, and thumbnails
Use tools confidently:
Canva (Advanced) for creatives + brand templates
Adobe Illustrator (Basic–Intermediate) for vector edits/icons/posters
Adobe Premiere Pro (Basic–Intermediate) for editing, audio cleanup, exports
AI Video Tools: Flow AI, Veo, Veed.ai for rapid creation, captions, repurposing
Strong video prompting: prompts for scenes, styles, on-screen text, voiceover direction, and pacing
🔎 SEO + Discoverability (Search + AI)
Improve specialty discovery through:
keyword intent mapping (treatments/symptoms/doctor queries)
meta titles/descriptions, headings, internal linking, alt-text
Google Business Profile posts + hygiene
Structure content for AI/LLM discoverability (GEO basics)
📆 Publishing + Coordination
Maintain weekly/monthly content calendar
Coordinate with doctors/department teams for inputs and approvals
Ensure timely publishing, version control, and campaign support
🧠 Key Competencies Required (AI-First)
✔ Prompt engineering for healthcare content (posts, reels, FAQs, landing pages, doctor profiles)
✔ AI content workflows: generate → refine → validate medically → publish
✔ Video prompting + short-form execution with AI tools
✔ Strong Canva execution and brand-template discipline
✔ SEO execution: keyword intent, metadata, on-page structure, internal linking
✔ Structured working style: calendars, approvals, version control, turnaround time
✔ Quality control mindset: medical accuracy + compliance + brand consistency
Healthcare/hospital exposure preferred (agency or in-house).
🧰 Preferred Tool Knowledge (AI + Content Production)
AI & Prompting Tools (Preferred):
✔ ChatGPT / Claude (prompting for healthcare content, scripts, FAQs, landing pages)
✔ AI Video Tools: Flow AI, Veo, Veed.ai (creation, edits, captions, repurposing)
✔ Video prompting for: scenes, style, on-screen text, voiceovers, pacing
Design & Creative Tools:
✔ Canva (Advanced) — templates, brand kits, resizing, rapid iterations
✔ Adobe Illustrator (Basic–Intermediate) — vector edits, icons, posters/standees
Video Editing Tools:
✔ Adobe Premiere Pro (Basic–Intermediate) — sequencing, subtitles, audio cleanup, exports
SEO / Publishing Tools:
✔ Google Search Console (basic monitoring: impressions, CTR, indexing signals)
✔ CMS publishing (WordPress/Laravel CMS, or equivalent)
✔ Google Business Profile (posting + optimization)
You won’t just create content.
You’ll help define how a 100-year-old institution communicates in the AI era.
📩 Interested?
Send your profile + 2 AI-created samples (post/video) + portfolio links to digital.marketing@moolchandhealthcare.com
(or connect directly via LinkedIn)
If you can ship AI-driven content fast — with healthcare-grade accuracy — we should talk.
Click on Apply to know more.