Assistant Vice President – Channel Sales(Distribution)

AVPL INTERNATIONAL

Website: avplinternational.com
Job details:

Job Description

Position: Assistant Vice President – Channel Sales(Distribution)

Location: Gurugram

Department: Sales & Marketing

Experience: 10+ Years

Role Purpose

The Assistant Vice President – Channel Sales (Distribution) will be responsible for establishing, scaling, and leading the distribution channel across defined geographies. This role requires a seasoned sales leader with strong experience in channel creation, distributor management, and revenue growth in high-value products with ticket sizes ranging from ₹5 Lakhs to ₹10 Lakhs.

Key Responsibilities

Channel Strategy & Development

• Design and execute a pan-India distribution network strategy aligned with business growth plans for Drones.
• Identify, onboard, and develop distributors in priority markets.
• Define channel structure, margins, incentives, and governance models.
• Establish SOPs for channel operations, distributor onboarding, performance management, and compliance.

Sales Leadership & Revenue Growth

• Drive annual and long-term sales targets through channel-led growth.
• Build and lead a high-performing regional and zonal sales team.
• Develop territory-wise sales plans, forecasts, and market penetration strategies.
• Ensure strong pipeline management and conversion of high-ticket sales.

Market Expansion & Brand Presence

• Expand footprint in existing and new geographies, especially rural and semi-urban markets.
• Collaborate with marketing to deploy demand generation campaigns at channel level.

Dealer & Customer Relationship Management

• Build long-term relationships with key distributors, and institutional customers.
• Resolve channel conflicts and ensure healthy partner engagement.
• Represent the company at key industry forums, exhibitions, and dealer meets.

Business Planning & Cross-Functional Collaboration

• Work closely with Operations, Supply Chain, and Finance, to ensure seamless order fulfillment and post-sales support.
• Provide strategic inputs on pricing, product positioning, credit policies, and inventory planning.
• Track competition, market trends, and customer insights to refine sales strategy.

Key Performance Indicators (KPIs)

• Channel establishment and coverage expansion
• Revenue and profitability achievement
• Distributor productivity and retention
• Market share growth in target segments
• Team capability and leadership effectiveness

Candidate Profile

Experience

• Minimum 10 years of overall sales experience, with at least
• 5 years of hands-on experience in establishing and scaling distribution channels
• Proven experience in selling high-ticket products (₹5–10 Lakhs range)

Preferred Industry Background

• Tractors/Combines/Agricultural Inputs / Farm Equipment / Agri Machinery

Skills & Competencies

• Strong channel-building
• Strategic thinking with execution excellence
• Deep understanding of rural and semi-urban markets
• Financial acumen and P&L orientation
• Excellent negotiation, communication, and leadership skills
• Ability to build organizations from early-stage to scale

Education

• Bachelor’s degree in Engineering, Agriculture, or Business
• MBA / PGDM (Sales & Marketing) preferred

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