Assistant Trade Marketing Manager

Website: abinbevindia.in
Job details:

Do you want to be a part of the fascinating story of over 500 iconic brands spanning across more than 100 countries?

Being the best beer company starts with finding the best people. While we have big brands, we have bigger opportunities as well.

AB InBev India is looking to hire Assistant - Trade Marketing Manager for Commercial Team based out of Faridabad. The role will require once a while, travel to Rest of Haryana (Ambala, GT Belt, etc).

Primary Purpose of the role

Responsible to plan and execute promotional campaign as per the channel visibility strategy. Also be responsible to partner with sales team to support brand activation and manage key account

relationships.

Key Tasks & Accountabilities

• Plan & execute promotional campaigns as per the channel visibility strategy:

1. On-Ground Execution of the Channel development programs

2. Inventory Management for running promotions and campaigns

3. Asset Management

• Lead Channel merchandisers to Ensure execution of the accounts as per the template

• Partner with the Sales team to understand the requirement and support in Brand activation

• Manage operational relationship with key contacts

• Ensure right account identification for experiential focused sales approach as per the consumer engagement strategy:

1. Activation of consumer engagement promotions Brand Programs & Tactical promotions

2. Activation of sponsorships, events & night life

• Negotiate with vendors for the purpose of promotional activities, events and brad activation

merchandise of high quality

• Track & draw insights from promotional based sales trends and plug gaps wherever required:

1. Daily/Weekly/Monthly reports

2. Pre-During-Post analysis of consumer promotions

Knowledge, Skills & Abilities

• MBA from a reputed B-school

• 2-3 years of experience in Sales/Marketing- preferably FMCG Industry

Skills and/or knowledge

• Strong analytical skills, ability to find insights and propose relevant recommendations

• Excellent communication, presentation, negotiation skills

• The ability to prioritize and strong organization skills

• The ability to work in collaboration with multiple stakeholders (Internal & External)

• Change Management – flexible & prepared to adapt to meet changing requirements, committed

to continuous improvement

• Problem Solving & Innovation

• Mobility: Willing to relocate for business requirement across region

Click on Apply to know more.