Website:
tatvahills-superfoods.com
Job details:
Area Sales Manager (Offline Sales)
Skills: FMCG Sales, Modern Trade, Offline Sales
Experience: 3-7 Years
At Tatva Hills, we are building India's next generation of clean-label sauces. Our mission is to make
everyday cooking healthier without compromising on taste. We are looking for energetic,
execution-focused sales professionals who thrive in the FMCG environment and are passionate about building brands from the ground up.
Key Responsibilities
1. Business Development & Outlet Expansion
● Identify and onboard new Modern Trade accounts within the assigned territory.
● Achieve outlet opening targets and ensure continuous expansion of market coverage.
● Increase product visibility and numeric distribution across the territory.
2. Stock & Inventory Management
● Monitor stock availability across all assigned stores.
● Ensure optimum inventory levels to avoid stock-outs or overstocking.
● Coordinate with distributors and internal teams for timely replenishment.
3. Ledger & Payment Management
● Track outstanding payments and maintain healthy receivable cycles.
● Coordinate with supermarket accounts for timely payment collection.
● Ensure ledger reconciliation and resolve billing discrepancies promptly.
4. Store Performance Management
● Regularly visit stores to monitor product availability, shelf placement and merchandising.
● Build strong relationships with store managers, supervisors and purchase teams.
● Track store-wise sales performance and recommend corrective actions.
● Manage Returns to Vendor (RTV), damaged stock and expiry issues.
● Execute new product launches, promotional activities and in-store visibility initiatives.
5. Activation & Agency Management
● Coordinate with external merchandising and promoter agencies.
● Ensure promoters are deployed as planned and perform effectively.
● Monitor activation quality, attendance and productivity.
● Share timely feedback and improve execution standards across the territory.
6. Sales Operations
● Achieve monthly primary and secondary sales targets.
● Generate purchase orders and coordinate with distributors for timely deliveries.
● Ensure effective execution of company schemes and promotional programs.
● Maintain accurate sales reports and market intelligence.
7. Market Intelligence
● Monitor competitor pricing, promotions, new launches and market activities.
● Share actionable insights with the management team.
● Identify growth opportunities within the assigned geography.
Key Performance Indicators (KPIs)
● Sales Target Achievement
● New Account Openings
● Numeric & Weighted Distribution
● Stock Availability (%)
● Outstanding Receivables
● Secondary Sales Growth
● Store Coverage & Productivity
● Merchandising Compliance
● New Product Distribution
● Agency & Promoter Performance
● Market Share Growth within Territory
Desired Candidate Profile
● 2–5 years of experience in FMCG Sales.
● Experience handling General Trade and/or Modern Trade.
● Strong negotiation and relationship management skills.
● Good understanding of inventory, receivables and retail operations.
● Self-driven with a high ownership mindset.
● Comfortable with extensive local travel.
● Proficient in Microsoft Excel, Google Sheets and mobile sales applications.
What Success Looks Like
A successful Territory Sales Executive consistently grows sales by expanding distribution, maintaining excellent retailer relationships, ensuring product availability, collecting payments on time, executing launches flawlessly and representing Tatva Hills with professionalism in every market interaction.
● Core Values
● Ownership
● Integrity
● Speed of Execution
● Customer First
● Data-Driven Decision Making
● Teamwork
● Continuous Improvement
Click on Apply to know more.