Sambhv Steel Tubes Limited
Website:
sambhv.com
Job details:
Reporting To: GM – Trade Marketing
About the Role
We are looking for an Assistant Manager – Trade Marketing to plan and execute trade marketing initiatives across our distributor and dealer network. The role will work closely with the sales team to improve market visibility, drive channel engagement, and ensure effective execution of marketing activities across assigned territories.
Key Responsibilities
• Execute trade marketing activities across distributors, dealers, and retail partners.
• Coordinate dealer meets, fabricator meets, product launches, and channel engagement programs.
• Drive execution of branding initiatives including dealer signboards, retail branding, hoardings, wall paintings, and POS materials.
• Conduct regular market visits to monitor branding quality and visibility.
• Work closely with regional sales teams to support market development initiatives.
• Support sales teams with marketing collateral, promotional material, and product communication.
• Build strong relationships with distributors and dealers while capturing market feedback.
• Coordinate with agencies, printers, fabricators, and event vendors to ensure timely execution.
• Maintain trade marketing MIS, budgets, activity reports, and campaign performance tracking.
Key Stakeholders
Sales Team | Distributor & Dealer Network | Trade Marketing Team | Vendors & Activation Agencies | Manufacturing Units
Key KPIs
• Timely execution of trade marketing activities
• Distributor and dealer engagement
• Market visibility across assigned territories
• Budget adherence
• Campaign execution quality
• Sales team support and responsiveness
Candidate Profile
• 2–5 years of experience in Trade Marketing, Channel Marketing, or Field Marketing.
• Experience in Building Materials, Steel, Pipes, Construction Materials, Cement, Paints, Electricals, or similar B2B industries preferred.
• Strong coordination, vendor management, and execution skills.
• Willingness to travel extensively across assigned markets.
• Good communication and stakeholder management skills.
Click on Apply to know more.