Volar Fashion
Website:
volarfashion.in
Job details:
Company Description
Volar Fashion is a globally connected fashion house with over 20 years of experience in women’s footwear, handbags, sunglasses, and apparel. The company combines artisanal craftsmanship with trend-driven design and integrated operations, managing everything from concept and sampling to retail and digital commerce. Volar Fashion manufactures for Rag & Co and is the exclusive distributor for London Rag across India and multiple international markets. With a growing presence in the United States, Southeast Asia, Bangladesh, Dubai, and the United Kingdom, the company connects artisans, international brands, and modern consumers through thoughtful, quality-focused products. Sustainability is central to its operations, with responsible sourcing, reusable materials, and environmentally conscious packaging integrated at every stage.
Role Description:
This is a full-time, on-site Assistant Manager – Social Media role based in Agra. The Assistant Manager will support the planning and execution of social media strategies across platforms, ensuring brand consistency and alignment with overall marketing goals. Day-to-day responsibilities include managing social media calendars, drafting and scheduling posts, coordinating with design and content teams, and optimizing content for reach, engagement, and conversions. The role involves monitoring trends, tracking competitor activity, and analyzing performance metrics to refine campaigns and report on key results. The Assistant Manager will also engage with online communities, respond to comments and messages, and collaborate with internal stakeholders and external partners to support product launches, campaigns, and brand initiatives.
Qualifications
- Strong social media marketing and social media optimization (SMO) skills, with experience managing brand presence across major platforms.
- Proficiency in content strategy and planning, including developing platform-specific content calendars and campaign concepts.
- Excellent writing and communication skills, with the ability to create clear, engaging, and on-brand social copy.
- Experience using social media analytics and reporting tools to track performance and inform data-driven decisions.
- Bachelor’s degree in Marketing, Communications, Fashion Management, or a related field (or equivalent practical experience).
- Ability to work on-site in Agra, collaborate with cross-functional teams, and manage multiple priorities in a fast-paced environment.
- Familiarity with the fashion or lifestyle industry, basic design or creative briefing skills, and experience with influencer or community management are preferred.
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