The Organic World
Website:
theorganicworld.com
Job details:
Assistant Manager – Retail Marketing
Location: Bengaluru
Experience: 4–5 Years
About the Role:
The Organic World is looking for a dynamic and execution-focused Assistant Manager – Retail Marketing to drive customer acquisition, retention, and brand visibility across our offline stores. This role requires a strong understanding of retail marketing, digital campaigns, local store marketing, customer engagement, and data-driven decision-making to deliver measurable business growth.
The ideal candidate should be passionate about building hyperlocal marketing initiatives, creating memorable in-store experiences, and executing integrated marketing campaigns that increase footfall, bills, and revenue across multiple stores.
Key Responsibilities
Digital Marketing & Customer Acquisition
- Plan and execute digital marketing campaigns across Meta, Google, and other digital platforms.
- Manage social media content calendars and campaign execution.
- Drive SEO initiatives to improve organic visibility and website traffic.
- Manage and optimize Google Business Profiles (GMB) for all store locations.
- Monitor campaign performance and optimize for ROI and customer acquisition.
CRM & Customer Retention
- Develop and execute CRM campaigns through WhatsApp, SMS, email, and app notifications.
- Improve customer retention, repeat purchase frequency, and loyalty engagement.
- Analyze customer cohorts, purchase behavior, and campaign performance to drive personalized communication.
Retail Marketing & Local Store Marketing
- Plan and execute annual, seasonal, monthly, and weekly marketing calendars aligned with business objectives.
- Drive store footfall, Number of Bills (NOB), and revenue through integrated marketing initiatives.
- Execute local store marketing programs including apartment/RWA activations, community events, sampling, and partnerships.
- Plan and execute new store launch campaigns from pre-launch to post-launch.
- Coordinate in-store branding, POSM deployment, visual merchandising support, and customer engagement activities.
- Collaborate with store operations to deliver a superior in-store customer experience.
Brand Collaborations & Partnerships
- Identify and manage collaborations with brands, influencers, corporates, wellness communities, and local partners.
- Negotiate commercial terms and ensure successful execution of partnership campaigns.
Performance & Analytics
- Track key marketing KPIs including footfall, conversion, NOB, average basket value, customer acquisition cost, repeat customers, and campaign ROI.
- Prepare regular performance reports with actionable insights.
- Use CRM and business data to recommend growth opportunities and optimize marketing investments.
Desired Candidate Profile
- MBA or Bachelor's degree in Marketing, Business, or a related field.
- 5–8 years of experience in retail marketing, preferably in grocery, organic, FMCG, food retail, wellness, or lifestyle retail.
- Hands-on experience in digital marketing, social media management, SEO, Google Business Profile (GMB), and CRM platforms.
- Strong understanding of Local Store Marketing (LSM) and multi-store retail operations.
- Proven experience in planning and executing integrated marketing campaigns.
- Strong commercial acumen with excellent negotiation and stakeholder management skills.
- Data-driven mindset with the ability to translate insights into business actions.
- Excellent project management and execution skills with the ability to manage multiple campaigns simultaneously.
- Ability to work cross-functionally with operations, merchandising, digital, and external agencies.
Key Success Metrics (KPIs)
- Store Footfall Growth
- Number of Bills (NOB)
- Revenue Growth
- Customer Acquisition Cost (CAC)
- Repeat Customer Rate
- Loyalty & CRM Engagement
- Campaign ROI
- Google Business Profile Performance
- Social Media Growth & Engagement
- Timely execution of annual, seasonal, monthly, and weekly marketing campaigns
- Successful execution of new store launches and local marketing initiatives.
Work location : Bangalore
Click on Apply to know more.
