Assistant Manager - Product Management (PMT) from Pharma Industry

ETHICS GROUP OF COMPANIES

Website: ethicsgroup.in
Job details:

We are hiring for the role of Assistant Manager - Product Management from the Pharma/OTC Industry for Gurgaon location.

Industry: Pharma / OTC / Nutrition Products

Experience: 3–5 years (relevant experience mandatory)

CTC: Rs. 5.0–6.0 LPA

Key Responsibilities:

1. Strategic Planning & Brand Management

• Develop and execute end-to-end marketing strategies aligned with business objectives.
• Strengthen brand positioning, identity, and recall across all consumer touchpoints.
• Track market trends, consumer insights, and competitor activity to identify growth opportunities.

2. Product Portfolio & Innovation (NPD)

• Lead new product development (NPD) driven by consumer insights, nutrition trends, and category gaps.
• Oversee product communication, claims, and packaging to ensure regulatory compliance and brand consistency.
• Collaborate closely with R&D, regulatory, and supply chain teams to manage product life cycles.

3. Digital & Performance Marketing

• Drive digital growth across social media, e-commerce, marketplaces, and D2C platforms.
• Optimize performance marketing funnels, measure ROI, and improve conversion metrics.
• Leverage data analytics to guide campaign optimization and consumer targeting.

4. Trade & Channel Marketing

• Design and execute trade marketing strategies across:
• General Trade
• Modern Trade
• E-commerce
• Ensure impactful POSM, in-store branding, and retail activations.
• Work closely with distributors and channel partners to enhance market penetration and shelf visibility.

5. Revenue & Budget Management

• Prepare and manage annual marketing budgets with efficient resource allocation.
• Track performance against targets and take corrective actions where required.
• Support the sales team with category strategies, promotions, and market insights.

6. Team Leadership & Capability Building

• Build, mentor, and lead a high-performing marketing team across brand, digital, and trade functions.
• Foster a culture of innovation, accountability, and data-driven decision-making.
• Develop future leaders within the marketing function.

7. Partnerships & External Relations

• Manage and collaborate with creative, media, digital, and PR agencies.
• Build strategic partnerships with nutritionists, wellness experts, fitness communities, and industry stakeholders to strengthen brand credibility.

Key Skills & Competencies

• Deep understanding of FMCG / OTC / Pharma / Nutrition marketing.
• Proven experience in brand building, digital growth, and market expansion.
• Strong analytical skills with hands-on experience in consumer research and performance tracking.
• Excellent leadership, communication, and stakeholder management abilities.
• Creative, strategic mindset with a strong focus on innovation and consumer experience.

Educational Qualifications

• MBA / PGDM in Marketing or equivalent from a reputed institute.
• Certifications in digital marketing, brand strategy, or growth marketing are an added advantage.

Experience Requirements

• 15–18 years of progressive experience in OTC / Pharma / Nutrition marketing.
• Minimum 8–10 years in consumer-facing OTC or nutrition-led brands (mandatory).
• Prior experience in leading multifunctional teams and scaling high-growth brands.

Click on Apply to know more.