Aditya Birla Fashion and Retail Ltd.
Website:
abfrl.com
Job details:
Key Result Areas
- Customer Experience & Event Execution
- Coordinate implementation of CX initiatives and in-store experiences defined by CX & VM
Manager and Brand Marketing Head.
- Plan and execute customer events (launches, styling sessions, workshops, VIC evenings)
end-to-end, including logistics, staffing, and vendor management.
- Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette
luxury aesthetic.
- Liaise with store teams to minimise operational disruption during events while maintaining
high service standards.
- Capture and share event highlights, feedback, and outcomes with stakeholders.
- PR & Influencer Support
- Support PR & Partnerships Manager in organising media and influencer previews, store
tours, and event participation.
- Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer
attendees.
- Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or
appearances.
- Ensure accurate and timely sharing of assets (images, credits, brand information) with
media and creators.
- Track deliverables (posts, articles, videos) and consolidate coverage reports.
- Customer Communication & Feedback
- Coordinate with CRM and Digital teams on event invitations, reminders, and thank-you
communications to customers.
- Gather customer feedback post events and experiences through structured surveys or
in-person interactions.
- Consolidate feedback into clear insights and improvement recommendations for CX & VM
and PR teams.
- Maintain updated databases of VICs and key event attendees for future engagement.
- Support NPS and CX measurement initiatives with timely on-ground execution.
- Operations, Logistics & Vendor Management
- Work with vendors for event set-up, décor, F&B, entertainment, and technical requirements
within approved budgets.
- Manage timelines and checklists to ensure readiness before each event or activation.
- Coordinate approvals and compliance for photography, videography, and third-party brand
presence in-store.
- Ensure adherence to safety, security, and store operation guidelines for all activities.
- Maintain organised documentation for all events including budgets, contracts, POs, and
performance notes.
- Internal Coordination & Reporting
- Serve as a key coordination point between PR, CX & VM, Brand Marketing, Retail, and
Omni teams for experience-related activities.
- Provide regular status updates on upcoming events and initiatives to relevant stakeholders.
- Prepare post-event reports summarising attendance, media/influencer output, customer
feedback, and key learnings.
- Maintain calendars and trackers for CX and PR activations, ensuring alignment with the
broader marketing calendar.
- Support budgeting processes by tracking spends against estimates for CX and PR initiatives.
- Self-Development & Brand Culture
- Build strong knowledge of luxury service etiquette, event management best practices, and
fashion trends.
- Learn from best-in-class global and local examples of luxury CX and PR experiences.
- Role model the Galeries Lafayette customer-first ethos in all interactions with customers,
media, and internal teams.
- Seek feedback from peers and managers to continuously improve execution quality.
- Contribute ideas for new experiential formats and engagement concepts.
Click on Apply to know more.
