TimesPro
Website:
timespro.com
Job details:
You will be responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives.
Key Responsibilities:
Campaign Management:
- Manage end-to-end lead generation campaign execution, including setting up, tracking, optimizing, and reporting on campaigns
- Should be proficient with multiple channels, including Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting
- Continuously monitor and adjust campaigns to improve performance and ROI
Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation and expenditure
- Forecast and track marketing spend, ensuring alignment with financial goals
Analytics & Reporting:
- Analyze campaign performance data to derive actionable insights
- Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPL, CAP, CAC & ROAS
- Present findings and recommendations to senior management and stakeholders
Collaboration & Communication:
- Work closely with the creative team to develop engaging ad creatives
- Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives
- Communicate campaign performance and insights to stakeholders effectively
Market/Competitor Research & Trends:
- Stay updated with the latest trends in digital marketing and the competitive landscape
- Conduct market research to identify new opportunities for growth
EXPERIENCE AND QUALIFICATIONS:
- Experience: 4-7 years of experience in performance marketing (lead generation)
- Qualifications: UG: Any Graduate | PG: Any Postgraduate
SKILLS REQUIRED:
- Deep understanding of Google Ads, Meta Ads, LinkedIn Ads, and custom audience targeting strategies.
- Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages.
- Comfortable building and interpreting reports using Google Analytics, GTM, Looker Studio, CRM dashboards, etc.
- Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization.
- A collaborative team player with the ability to work cross-functionally and influence outcomes.
- Self-starter mindset with a bias for action, experimentation, and continuous improvement.
- Good communication skills
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